As one of two key copywriters on HMH’s Brand & Creative team, I write and edit web content that translates product marketing into clear, compelling copy. I collaborate closely with designers, product marketers, and our SEO director to ensure every page is both discoverable and engaging. Here are a few examples:
Beyond product pages, I partner with stakeholders to create content that communicates HMH’s values, mission, policy positions, and impact-driven initiatives. Here are a few examples:
I write landing pages that promote gated content and communicate key brand messages:
Reading Intervention Handbook for Educators
Math Intervention Handbook for Educators
See more examples at https://www.aliciadivoryportfolio.com/website-content/.