• Identified learning goals

• Guides what training is needed

• Provides information on training method

• The purpose of the Learner Persona is to understand the needs, motivations, preferences, and perceptions of your target learners.

• This helps you to put the learner and their goals at the center of your training and communication design.

• The key is to get into the head of your audience!

• The needs these women all had was wanting a cake class that was affordable and teach skills that they were lacking.

• This information can be collected through a combination of assessments, surveys, but these women were interviewed. 

Roadmap for video that visually guides you. Storyboard done in Canva.