Alexander

Hainsworth

Senior Marketing Manager

Dynamic and results-driven Senior Product Marketing Manager with over six years of experience in the video game industry, specializing in crafting and executing impactful marketing strategies for a diverse range of game titles. Demonstrated success in managing product lifecycles, driving wishlist growth, and delivering measurable results. Adept at leading cross-functional collaboration with internal teams and external partners to meet and exceed marketing objectives.

Professional Experience

Experienced in Product and Marketing Management, I specialize in launching and growing games through data-driven strategies, player engagement, and cross-functional collaboration. My focus is bridging creative vision with commercial success to maximize impact.

April 2025 - Current

Founder | Marketing Lead

Helping small indie teams grow visibility through marketing strategies tailored to their size, budget, and goals.
Acting as a hands-on marketing partner for studios without in-house support or publisher backing.
Supporting wishlist growth with data-informed campaign planning, store page optimization, and audience targeting.
Guiding launch planning and execution across PC and console, ensuring games reach the right players at the right time.
Providing strategic feedback on trailers, press kits, and key assets to strengthen positioning and appeal.
Advising solo devs and small teams on community-building tactics, influencer outreach, and long-term engagement.
Creating pitch decks and publisher-facing materials to help studios present their projects clearly and confidently.
Building strong, collaborative relationships with indie developers through honest communication and flexible support.

March 2023 - December 2024

Product Manager / Merge Games Maximum Entertainment

Led the marketing and launch of 17+ game titles across PC & console, managing integrated campaigns with internal teams and external partners.
Conducted press appointments at Gamescom 2024 with top-tier media, securing significant coverage and increasing game visibility.
Developed and executed marketing strategies aligned with product goals, ensuring data-driven decision-making and optimizing campaign performance.
Managed marketing deliverables, coordinating asset creation, press opportunities, and production constraints to ensure smooth execution.
Analysed market trends and audience insights to inform product positioning and competitive strategy for live and upcoming releases.
Fostered strong developer and stakeholder relationships, ensuring collaboration and alignment across all projects.

July 2021 - March 2023

Associate Product Manager / Merge Games

Supported the product management team in developing and executing marketing strategies for game titles
Assisted in the creation of marketing assets and detailed briefs for external teams.
Engaged with the gaming community through various platforms, enhancing brand visibility and customer engagement.

February 2020 - February 2021

Junior Marketing Manager / Digital Tales

Assisted Marketing Manager in tracking and executing marketing elements for game releases.
Led social media efforts, managing 12 accounts and increasing brand awareness by over 1,800%.
Promoted marketing campaigns, boosting website traffic by 83.8%.
Analysed marketing performance using Google Analytics, optimizing user experience and conversion rates.
Ensured quality and compliance of marketing productions, meeting deadlines through corrective measures.
Created content focused on gamification and storytelling, setting up an automated nurturing program for leads.

January 2019 - June 2019

Communication and Marketing Assistant / R2 Digital Agency

Supported Consulting Director in developing digital strategies for clients.
Led projects on landing page design, social media strategy, and email marketing.
Conducted extensive benchmarks on digital trends.
Contributed to social media guidelines for an international client's digital image development.

May 2018 - July 2018

Marketing Social Media Manager / The Fun Plan Agency

Designed market surveys and analysed feedback.
Managed WordPress and SEO for optimized content management.
Strategically optimized social media content.

May 2017 - July 2017

Marketing Assistant / Haulotte Group

Proposed improvements for online and offline marketing channels.
Redesigned the online store and developed a social media strategy plan.
Conducted a case study on the group's internationalization strategy.

Languages

English - Fluent
French - Fluent
Spanish - Proficient
Portuguese - Advanced

Projects

Smalland: Survive the Wilds

INDIKA

Pixelshire

Spirit of the North 2

Time on Frog Island

Whisker Waters

Wingspan

Fresh Start

DEATHRUN TV

Cloudpunk

Necrosmith

The Thaumaturge

Spirittea

Fabledom

Definitely Not Fried Chicken

How I can help you

Marketing Strategy & Campaign Management

I design and execute impactful marketing campaigns that drive visibility, player engagement, and wishlist growth across platforms.

Community Engagement & Brand Building

I develop and implement strategies to grow active player communities, foster brand loyalty, and enhance audience interaction.

Product Lifecycle Management

I oversee product launches and updates, ensuring seamless cross-platform execution and alignment with player expectations.

Check my CV

Portfolio

Check below, or Click here for direct access to the Google slides

Alex H Portfolio.pptx

Testimonials

"I’ve had the pleasure of working with Alex at Armor Games Studios, and he has been an incredible asset to our marketing efforts. From day one, Alex jumped in with a deep understanding of game marketing and an impressive ability to turn ideas into actionable plans.

He has optimized our Steam pages for maximum impact, built targeted influencer lists, and led social media campaigns that were both creative and results driven. His planning and execution around our game launches have been thoughtful, organized, and highly effective; ensuring our titles reached the right players at the right time.

Beyond his skill set, Alex brings a collaborative spirit, strong communication, and a proactive approach that makes working with him a pleasure. He not only delivers on what’s asked but often goes the extra mile to find new opportunities to improve our marketing presence.

I highly recommend Alex to any team looking for a sharp, creative, and dedicated marketing professional who can deliver tangible results."

Daniel McNeely, Owner/Founder of Armor Games Studios Inc.

"Working with Alex has been a great joy so far. Getting support with our day-to-day marketing decisions and planning has been a huge help. Thanks to his broad skill set, Alex has been able to handle everything from console submissions and social media to overarching marketing strategy with ease"

Philomena Schwab, Founder of Stray Fawn Studio

"Alex has been our video game marketing coach and has provided us with a lot of expertise. His career-backed experience in video game marketing has been very useful to us"

Hiro Ishige, Head of Shochiku Games

"Alex brought incredible value to the promotion of the Smalland Live Orchestra recordings. His innovative strategies secured features on PlayStation and Xbox official YouTube channels, while also landing our mini-documentary on IGN. He maintained excellent communication throughout, ensuring a collaborative and highly productive partnership. Alex’s results-driven mindset and marketing skill make him an exceptional asset."

Pav Gekko, Music Composer & Audio Director of Smalland: Survive the Wilds Soundtrack

"Alex is an incredibly thoughtful and detail-oriented employee. He excels at seeking and using data to inform decision-making, will speak up with an honest opinion, and cares deeply about the products he champions. He approaches his work with care and attention and always remains in front of industry trends. Alex would be a valuable asset to any team."

Danny Aindow, Celebrity Talent Manager at MCM Comic Con / ReedPOP, Ex Head of Marketing at Merge Games

"Alex is always looking to learn more and seeks out colleagues to get perspectives outside of his own. From starting with Merge, he has shown the rare skill to state his case when a disagreement calls for it. Alex has a great talent for research and has an uncanny ability to source and read complex data."

Ross Griffith, Head of Publishing at Playtonic

"I worked with Alex on various marketing campaigns last year. He is a very data-driven, insightful and creative product manager with a deep knowledge of the gaming market. He’s also multilingual in European languages which is a rare and valuable skill to have in this industry-highly recommended! "

Mayumi O'Shea, Associate Project Manager at the Pokémon Company International

"Alex is a dedicated and talented brand manager that seek for details in his projects. For the time we had to work together at Maximum Entertainment, we always exchanged on marketing strategies and rely on data and successful experiences. He's picky about his work and take extra care of everything in every single step of his campaigns. I cannot recommend Alex more!"

Maximilien Breton, Brand Manager at Maximum Entertainment

"Alex is highly skilled in creating and executing successful marketing strategies that drive results. He has a keen eye for detail, is always on the lookout for outside-the-box opportunities for his titles, and his results-oriented approach to success has been demonstrated by the amount of player engagement & sales generated around each marketing campaign he coordinated. I highly recommend Alex and am confident he will positively impact any organization."

Nick Clarkson, Senior Global Commercial Manager at Team17

"Both me and Alex started working together a year ago. During this time, Alex has shown true passion and has always been supportive throughout our endeavors. He can adapt quickly to whatever task he is presented with, and his knowledge in regards to different marketing aspects highlights his skills in this area. Very happy to have met and worked alongside him during my time here at DTales."

Eduardo Fernandez, Producer at Digital Tales

"Working with Alex is always a great experience. He’s super clear about what he needs and lays everything out in detail, making things really easy. On the rare occasion I need to ask a follow-up question, he’s quick to respond. Every project we’ve worked on together has shown just how well he knows the product, and he always brings creative ideas to the table. Looking forward to working with him more in the future!"

James McGregor, Trailer Editor

"Alex and I worked together during Merge Games' integration into Maximum Entertainment, where he proved to be an invaluable and dependable product manager. He navigated the transition with confidence and precision, seamlessly onboarding his projects into Max Ent's marketing framework, integrating team workflows, and ensuring nothing slipped through the cracks—no small feat during such a complex process."

Tristan Corbett, Experienced Marketing Leader | Ex-Marketing Director at Maximum Entertainment | Ex-Capcom, 2K & Crystal Dynamics

"I have worked with Alex on several digital marketing campaigns to drive wishlists and sales for products in a range of genres. Alex is a fantastic client to work with because he sets clear expectations, is not afraid to test new ideas, and is highly collaborative when it comes to developing effective messaging and assets. Not every client engages with reporting, but Alex always takes the time to do so - and adjust strategies based on previous campaign data and recommendations."

Jonny Lupton, Experienced Marketing & Communications Strategist

Interactive mini-CV

Alexander Hainsworth

Alexander.jhainsworth@gmail.com

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