Alexander Valero – SEO Specialist

SEO Analyst | October 2021 – October 2023

Led the SEO strategy for a large-scale pharmacy and health e-commerce platform, including a full SEO-driven website migration.

Sustained long-term organic growth post-migration.

The project combined technical SEO, crawl optimization, architecture restructuring, content scalability, and authority consolidation to ensure growth without traffic loss during migration.

SEO Offpage / SEO Onpage  / Technical SEO /

SEO Audit

SEO Consultant | September 2023 – April 2024

Led SEO strategy for a B2B enterprise SaaS platform in the human resources and talent management industry.

SEO Offpage / SEO Onpage  / Technical SEO /

SEO Audit

SEO Consultant | November 2023 – July 2024

Led the SEO strategy for a Brazil-focused online betting and gaming platform in a highly competitive market.
Delivered organic growth within 8 months through technical SEO improvements, Portuguese keyword expansion, on-page optimization, and strategic content development tailored to the Brazilian search landscape.

SEO Offpage / SEO Onpage  / Technical SEO / 

SEO Audit

SEO Performance (October 2025 – Present vs. Previous Period)

Since October 2025, the site has achieved strong organic growth. Improved rankings and higher CTR are driving traffic growth at a faster pace than impressions, reflecting increased search visibility and stronger SERP performance.

SEO Offpage / SEO Onpage  / Technical SEO /

SEO Audit

Local SEO Strategy | 3-Month Engagement

Led a focused local SEO strategy for a retail gift shop, optimizing Google Business Profile visibility and local search performance.

The strategy prioritized Google Business Profile optimization, local keyword targeting, on-page local signals, and visibility improvement in Maps and Search. In just three months, the business significantly increased its presence in local search results and drove measurable engagement growth.

Local SEO / SEO Offpage / SEO Audit 

SEO Manager | January 2025 – Present

Led the complete SEO strategy for a U.S.-based high-end furniture e-commerce brand. Prior to 2025, the site had no structured SEO foundation.

Within 12 months, the business transitioned from minimal organic presence to a primarily SEO-driven acquisition model, supported by technical restructuring, category-level optimization, semantic architecture, and authority development in a competitive U.S. luxury retail market.

SEO Onpage / Technical SEO / SEO Audit

Local & Multi-Location SEO Strategy

Led the local SEO strategy for a gas distribution company, optimizing visibility for specific branches

The strategy focused on multi-location Google Business Profile optimization, local keyword targeting, service-based search intent (“gas refill near me”), and map pack dominance. Results show consistent growth in Maps and Search visibility, with strong engagement and high action rates at branch level.

SEO Onpage / Technical SEO / SEO Audit / Local SEO /