Embedded Files
Photography and Design — Alex Lai, Zina Vo
FAIRWAY OASIS
FAIRWAY OASIS
SS26 / COLLECTION
BRAND OVERVIEW
BRAND OVERVIEW
Fairway Oasis is a golf apparel brand built around the intersection of performance, style, and modern golf culture. The brand targets a younger generation of golfers who value what they wear on and off the course, combining functional golf apparel with a more contemporary lifestyle-driven identity.
MARKETING LEAD
MARKETING LEAD
As it's marketing lead, I helped shape Fairway Oasis’ visual identity across campaign shoots, social media, and its website. I directed content productions with 3–5 models, coordinating product selection, shoot planning, and brand messaging. I also contributed to the website redesign by refining product imagery and content presentation.
VIS-A-VIS STUDIO
FW21/22 001 "MANNEQUINS"
Directed By Nicholas Cao
Videography and Photos by Alex Lai and Johnathan Hirayama
Models: Xinghua Zhao & Nick Lee
Photography & Design — Alex Lai
Page updated
Google Sites
Report abuse