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My background spans years of hands-on retail work and independent caregiving, navigating an industry that rapidly accelerated in the wake of the pandemic.
As post-COVID budget and staffing cuts placed heavier operational demands on floor staff, versatility became essential. Having been trained early on in cash handling, float management, and supervisory tasks by previous managers, I was uniquely positioned to step into these expanding responsibilities and help ease the burden across the store. This proactive approach led to stepping up as Store Leader in 2023, which coincided with wrapping up my duties as a personal carer for my mother as her requirements changed.
When my branch eventually closed its doors, I took the opportunity to broaden my skills across writing, digital copy, and language. I learned editorial research, interview techniques, and media law compliance through the London School of Journalism, before moving on to commercial strategy, SEO writing, and brand messaging with the College of Media and Publishing. Building on this, I will draw on my Spanish fluency to pursue professional interpreting, with the end goal being a career in professional translation.
Alejandro Bigio-Quevedo
adotbige@gmail.com (preferred) | 07506113253 | London, UK
Qualifications
Diploma in Freelance and Feature Writing from the London School of Journalism
Diploma in Copywriting (QLS Level 4) from the College of Media and Publishing
Key skills
Feature writing, research & fact-checking, interviewing
SEO article writing, brand storytelling, commercial copy, digital content strategy
Proofreading & copyediting, deadline management, tone of voice adaptation
Employment
Personal Assistant (2026-present)
Self-employed
Provide direct individual care, facilitating mobility assistance and supporting essential physical needs.
Coordinate overall household management, including domestic organisation, maintenance, and scheduling.
Store Leader (2023-2026) | Sales Assistant (2008-2017, 2019-2022)
WHSmith/TGJones
Directed daily store operations, delegating time-critical tasks to ensure full compliance with embargoes, planograms, product recalls, and waste disposal protocols.
Managed weekly cash banking, maintained operational till and self-checkout levels, and tracked store KPIs while delivering attentive, customer-focused service.
Oversaw team schedules, daily timetables, and workplace interpersonal dynamics to maintain an efficient, supportive environment.
Executed Shrink Control Reviews, completed regulatory paperwork, conducted store audits, and liaised with local crime prevention networks and police to reduce shoplifting.
Managed back-of-house organisation for seasonal setups while maintaining fully stocked, priced, and compliant shop floor displays, including perishable stock control.
Personal Assistant (2014-2022)
Quality Life Agency
Maintained home environment, performing routine domestic duties including cleaning, laundry, and waste management.
Prepared and cooked meals according to nutritional preferences and requirements.
Managed household grocery shopping and essential errand logistics.
Assisted with mobility and physical positioning to ensure safe movement throughout the home.
Other work experience
Volunteer (May 2011-August 2011)
Otra Cosa Network (Peru)
Supported a local school with site maintenance and temporarily stepped in to cover primary English classes.
Contributed to local community development, assisting with the construction and launch of a skate park.
Nursery Assistant - Work Experience (2007)
Mafalda Nursery
Assisted staff with daily childcare duties and activity preparation.
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