A global Search Engine Marketing leader with 25+ years of international experience at network agencies and media owners

I'm an internationally experienced global digital marketing executive with a track record of successfully delivering revenue, profit & growth targets, improving client performance & KPIs, managing multi-million euro budgets, building out international operations and C-Suite sales & relationship management. 

Ex-Googler with 25+ years of digital marketing experience at agencies and media owners, specialising in Search Engine Marketing (SEM/SEA, PPC, SEO), Generative Engine Optimisation (GEO) and Performance Marketing. 

In my most recent role, as Global Head of Search at Omnicom Media, I led OM's global holistic search practice of 4,000+ search specialists across 70 markets delivering SEM services including Paid Search, Generative Engine Optimisation (GEO), SEO, Social Search and Retail Search to a large portfolio of Fortune 500 clients. 

During my advertising career I've worked at:

• Global Media Owners: Google

• Big 6 Agencies: Omnicom Media, Havas Media Group, Neo@Ogilvy, Mindshare 

• Independent Agencies: Tempest Online Marketing, STEAK, Beamly

I am experienced in bringing commercial rigour and discipline to a scaling business without stifling the all-important creativity and have particularly enjoyed the occasions where I have had the opportunity to build or expand a business, team or product:

• Build and global leadership of AI Optix, Omnicom Media's Generative Engine Optimisation (GEO) product.

• Creating and leading Ecselis, the global online performance marketing division of Havas Media Group.

• Starting up and running the US search engine marketing business for Neo@Ogilvy in New York. 

I am an advisory board member for MAD//Fest