[Social Media Marketing (SMM)]
[Social Media Marketing (SMM)]
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SMM (Social Media Marketing) is the process of promoting a brand, product, or service using social media platforms to increase visibility, engage with audiences, and drive traffic or sales.
SMM (Social Media Marketing) is the process of promoting a brand, product, or service using social media platforms to increase visibility, engage with audiences, and drive traffic or sales.
Bistrot Café Freo – Social Media Growth
Project Overview
Bistrot Café Freo, a café based in Fremantle, Australia, wanted to establish a strong digital presence and attract more local customers through social media. The goal was to build brand awareness, increase engagement, and drive real foot traffic.
Role: Digital Marketer | Content Creator
What I Did:
Created and managed Facebook & Instagram pages
Shot and edited photos & videos
Built organic growth strategy
Results:
+600 Facebook followers (2 months)
+700 Instagram followers (2 months)
Reach increased from 2K → 80K+
Highlight:
Organic growth with real audience engagement
Even Shorter (Minimal Version)
Even Shorter (Minimal Version)
Bistrot Café Freo
Social Media Growth Project
+600 FB followers | +700 IG followers
Reach: 2K → 80K+
📊 META ADS PERFORMANCE (TOP CAMPAIGNS)
📊 META ADS PERFORMANCE (TOP CAMPAIGNS)
🔹 Campaign 1 – High Performance Traffic Campaign
Objective:
Drive website traffic
Ad Spend:
₹7,049
Results:
🖱️ Link Clicks: 23,513
💸 Cost Per Click: ₹0.29
👁️ Reach: 372,442
🔁 Impressions: 596,158
Performance Insight:
👉 Extremely low CPC with massive traffic volume
🔹 Campaign 3 – High Conversion Lead Campaign
Objective:
Lead Generation
Ad Spend:
₹7,074
Results:
📩 Leads Generated: 565
💸 Cost Per Lead: ₹12.5 (VERY LOW)
👁️ Reach: 78,290
🖱️ Clicks: 1,779
Performance Insight:
👉 Extremely low cost per lead with high conversions
🔹 Campaign 2 – Large Scale Lead Generation
Objective:
Generate leads
Ad Spend:
₹78,599
Results:
📩 Leads Generated: 474
💸 Cost Per Lead: ₹165
👁️ Reach: 108,884
🖱️ Clicks: 3,087
Performance Insight:
👉 High volume lead generation campaign with stable cost
🔹 Campaign 4 – Awareness / Reach Campaign
Objective:
Maximize reach
Ad Spend:
₹1,242
Results:
👁️ Reach: 559,360
💸 Cost per 1K Reach: Very Low
Performance Insight:
👉 Massive reach at very low budget
📈 OVERALL PERFORMANCE
💰 Total Ad Spend Managed: ₹5,56,000+
👁️ Reach Generated: 5L+
🖱️ Clicks & Traffic: 25K+
👉 Proven ability to scale campaigns with strong ROI
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