What is Facebook Ads?

What is Facebook advertising and Facebook ads?

Welcome to this Class

I am Akinsuroju Olubunmi

I will explain why Facebook advertising is a good idea for your business being it:

✅Large scale business or

✅Small/Micro Business

You should Know that the advertising industry has been revolutionised by the internet and social media platforms. It's now cheaper and quicker for advertising companies and business owners to reach their target audience, not to mention considerably more effective.

Naturally, big and small companies have made this a key part of their business, effectively monetising users. It's the main revenue for social network giant Facebook, which, with its billions of users, is an advertiser's dream.

Facebook Advertising has seen rapid growth over the years, ranking above Google ads and traditional web advertising. There are more than two billion active Facebook accounts around the world, making a company's odds of reaching and connecting with its clients' ideal audience quite high. Whether that's a CEO, CFO, or a certain demographic of the public, you're very likely to find different set of people on Facebook.

The popularity of the social network is the biggest incentive for using its advertising platform. But, AI plays a big role, with algorithms controlling what users see - the idea being that their news feed is tailored to them. A recent update to these algorithms made it harder for companies to find target audiences as Facebook has moved to favour "personal connections" over business posts. So, using the advertising platform is more effective than posting your own organic adverts.

As more businesses catch on to the benefits, these ads get more and more expensive. So, if you haven't already started using Facebook ads, perhaps now is the time to do so. Read and learn to discover strategies and tips to increase your digital reach through Facebook advertising through this class.