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LOGO DESIGN
Tranquility Accounting Consultancy
1. Project Description
Highly specialized services in the accounting and consulting profession are provided by Tranquility Accounting Consultancy Services. The business name derived from one of its clients who was looking to unwind spare time relaxing rather then documenting and analyzing accounting transactions. Creating a vibrant, sophisticated, boutique logo that reflected the nature of the services and conveyed calm and tranquility was the true challenge.
2. Design Method
In order to understand the services components of this company, I researched band identities of various accounting service providers. Logo idea conceptualization process completed based upon the design specifications and inspirations gained from the brand designs of existing competitors.
3. Design Process
To make a range of designs, I utilized the three primary areas of accounting; managerial, cost and financial accounting. I imagined a quite waterfront area surrounded by the wide range of water lily flowers. I therefore choose the lily blossom as a sign of tranquility, purity, spirituality. Some changes were made to the hue of this logo after the design concept was developed. Following approval, the design submission procedure was completed.
4. Solution
Developed a visual representation of the consulting business to reflect the idea of knowledge, prosperity, strength of blooming, i.e. finance, purity and tranquility. To create contrast, between business name and services, I used a combination of serif and sans serif font. I designed it with color gradients to convey a sense of serenity.
5. RESULT
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