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LOGO AND BOTTLE LABEL DESIGN
Sprout Therapy
1. Project Description
A small fruit or veggie active character such as a dancing carrot or meditating apple was needed to use as a logo icon for the cold-pressed juice bar's and to display on the wall.
2. Design Method
My inspiration came from the cartoon fruits and vegetable character designs I discovered during my research. I studied the competitors' logos. I drew out a lot of designs for logo icon using different cartoon vegetable characters and other simple types of text icons in order to produce a range of design concepts for the web and print.
3. Design Process
My design process includes sketching several ideas , drawing cartoon characters of fruits and vegetables, developing the design based on the chosen idea, choosing a font, mockups, Revisions, and submission.
4. Solution
I concentrated on the colors of actual fruits and vegetables, such as orange, green, beetroot. I created both a cartoon character version and non-cartoon, text based icon designs, taking into account the various kinds of logo audiences.
5. RESULT
A generation of impressive, memorable, adaptable, and contemporary designs to make a lasting impression. It also made it easier to differentiate itself from its competitors.
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