LOGO DESIGN

1. Project Description

The mission of Look Good Brands is to transform lives by empowering individuals to feel and look their best. They offer financial, strategic, and operational support for consumer companies in the fitness, beauty, and wellness sectors. LGB required a distinctive, minimalist, yet contemporary logo.

2. Design Method

After conducting research, I decided to emphasize on conveying concentrated, focused mood on self-awareness and wellness through this logo. I also researched other fitness, beauty and wellness businesses, as well as their competitors and audiences. 

3. Design Process

I decided to create a variety of designs using the letter L. Several revisions and refinements were made after the design was finalized. I provided two types of logos: one with and without the emblem, as well as design files in various formats for print and web use.

4. Solution

Created a brand with a mix of text and visual imagery. The combination of letter L and a focal (focus) point strategy is used to create ultra thin geometrical design. I used clean, sleek, modern, professional font to make it more approachable. 

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