Apart from a major chunk of people being mobile users, most people engaged in only airtel live tv, creating occasional and seasonal traffic. The business envisioned a product revamp, which could tract more users to engage with airtel services, increasing their user base while also becoming a market leader in digital engagement through a progressive upgrade in their product and approach. Thus a journey to revamp the UX for different versions of the AIT TV, UI deployed across 3 different Internet STB hardware versions, HDMI dongles and web app was initiated.
To embark on a journey of User Centered Design, we ensure to collaborate and create a common understanding through aligning with all stakeholders. With Airtel, the initiative to build the different platforms ground up began with a meeting to understand the current product, vision, challenges, traffic stats with all the key stakeholders of the team. Since Airtel wanted to bring consistency across all their products, in order to create the baseline airtel experience, this meeting served in aligning and creating a common vision.
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