Embedded Files
History
History
AirAsia was founded in 1993 and began operations in 1996. In 2001, the company was taken over by Tony Fernandes, who successfully transformed it into Asia’s leading low-cost carrier. From its hub at Kuala Lumpur International Airport (KLIA2), AirAsia grew rapidly, expanding routes across Asia-Pacific and making air travel affordable to millions of people.
Industry
AirAsia operates in the aviation industry, specializing in low-cost airline services. It competes with other budget airlines in Asia while also cooperating through its affiliates in Thailand, Indonesia, Philippines, and
Core Business Model
The airline’s business model is based on providing low fares, high aircraft utilization, and efficient operations. Its famous tagline “Now Everyone Can Fly” reflects its focus on making air travel accessible to all. AirAsia also invests in digital services such as the AirAsia Super App (travel, food, and lifestyle platform) and Teleport (logistics).
AirAsia Strategic Goals
AirAsia Strategic Goals
Leanest Cost Structure
Efficient and simple point to point operations.
Attracting and retaining hardworking and smart people.
Passion for continuous cost reduction.
Safety
Comply with the highest International Aviation Safety Standards and practices.
Keep operations simple and transparent.
Ensure the security of our people and guest.
Human Capital Development
Invest in both hard and soft skills.
Recognise all our people as contributors to our succes.
Maintaining one bbrand across the group.
Maximise Shareholders Value
Resilient profit growth through our lower cost vase
Expansion of the Airasia network in a prudent and disciplined manner.
Invest and enhance the AirAsia brand to increase investors returns.
Transparency
Transparency in decision making and information sharing.
Optimum disclosure - higher than industry norms.
Timeliness in disclosing information.
Chart Organization
Page updated
Google Sites
Report abuse