How do you go from a small-town musician to a brand worth remembering?

This short-form documentary follows rising country artist Ty Moore as he builds his name—and brand—from the ground up. From local bar gigs to crafting a visual identity, The Making of Ty Moore – The Brand dives into the behind-the-scenes moments, mindset shifts, and personal challenges that shape an artist’s path to success.

Shot and directed by Ainsley Meldrum, this project captures the heart of what it means to hustle in an industry where talent alone isn’t enough. It’s about storytelling, identity, and how authenticity becomes your strongest marketing tool.

Shot on Canon EOS Rebel T4i, Canon 18-135 mm EF-S