GBP is Turning Into Social Media?

Google just dropped a new feature for Google Business Profiles called “What’s Happening”, and spoiler alert: it looks a lot like a social media feed. This section pulls in your posts (from GBP and other social media), offers, and events and puts them front and center so customers can see what’s new at your business. Potential customers will easily be able to see that you have live music tonight and what today’s special is. In other words, Google is handing you free marketing real estate that will bring you more customers... but only if you use it. If your last post was from 2025, it’s officially time to dust things off. The feature is only currently available for restaurants, but we expect it to be rolled out for many other business types.

How to Optimize Your GBP for “What’s Happening”:

Add Social Links: Google pays attention to your business's social media and uses it to learn about your business. Make sure you add your social links to your GBP, and Google will automatically show your recent posts.

Publish Events & Offers: Everybody publishes normal posts, but have you been posting offers and events on Google? These posts let users know if you have a promo going on or an upcoming event, which is exactly what Google wants to show in the “What’s Happening" section.

Keep Your Posts Up to Date: Regularly publishing posts to your GBP and social media accounts is crucial. Google wants to see that you’re consistently updating your customers with the latest about your business.

Google has clearly been putting an emphasis on making Google Business Profiles more helpful and engaging for its users, which makes it easier than ever for you to convert searchers into customers.

ProfilePro Google Business Profile Ranking Tip of the Week:

Use real, authentic images of your business for the image on your posts. Google wants users to see an accurate representation of the business, not generic stock photos.

🌟 Boost Your Customer Count Instantly! 🌟

🔥 Update Your Google Business Profile (GBP) using a few often-missed sections, and watch your reach expand today! 🔥

📝 Why This Simple GBP Update Works:

One of the fastest ways to get Google to show your Google Business Profile to more searchers is by updating certain underutilized sections. Chances are, many of your competitors haven’t bothered to do this, giving you an edge in attracting more customers. 🏆👀

👉 So, What’s the Key Here?

I’m talking about the most critical sections of your Google Business Profile! Google periodically adds new options that are easy to miss. 

Take a look at your profile now—are there indicators relevant to your business you haven’t selected yet? 🚀

🤔 Surprised? 

Most businesses overlook at least a few! 😲

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***Google Killed Your Website In New AI Mode!!!

If you thought you had Google Business Profile rankings figured out, buckle up. Google just dropped its brand-new “AI Mode” for search, and it’s going to change how people find local businesses forever. This is one of those updates where, if you’ve been putting off optimizing your Google Business Profile, now is the time to really take it seriously... unless you’d rather be invisible to your next customer. We threw together a checklist on your profile to ensure you’re ready for this update, but first, here’s what’s new. Google launched its AI Mode as part of Google Search (yes, a replacement for the Google Search you’ve loved all these years). If you search for local businesses, Google AI shows some options in a list format, but when you click on a business, Google now shows their Google Business Profile instead of their website! Boom. Adios websites, hello Google Business Profiles.

GBP AI Optimization Checklist:

Recent Content: Google’s always looking for the freshest content to show users. Make sure you’re consistently uploading new images, posting about your business, and answering Q&As.

Optimized Reviews: When a review mentions a service or product that a user is looking for, it’s a no-brainer for Google to show them your business. Encourage customers to leave detailed reviews about their experience! (Ask about our tool that makes this incredibly easy!)

Fill in the Details: List all of your services, products, and attributes on your profile so Google’s AI knows exactly what you do and don’t do. These details can be the difference between you and your competitor showing up for key search terms.

The good news is that GBP SEO is much easier than website SEO. 

ProfilePro Google Business Profile Ranking Tip of the Week:

Get your business listed on as many business directories as you can. AI search engines will also reference businesses listed on Yelp, Apple Maps, Bing, etc.

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🔥 GOOGLE’S WINNING FORMULA REVEALED! 🔥

🚀 Google just dropped some golden hints — and it’s all about one thing:

👉 Staying Fresh. Staying Active. Staying Visible.

Every move you make on your Google Business Profile (GBP) tells Google (and customers) how alive your business is!

Here’s the winning formula smart business owners are using 👇

🏆 GOOGLE’S KEY GBP RANKING INGREDIENTS

💬 1️⃣ Post Consistently

Google rewards activity!

✅ Share updates, offers, events, or even a “What’s New” post regularly.

📈 Movement = Momentum = More Visibility.

🕒 2️⃣ Keep Everything Updated

No more old menus, outdated hours, or missing details.

❌ Inactive info = Lost Trust.

✅ Accurate info = Higher Reach & Conversions.

📸 3️⃣ Add Photos & Videos Regularly

Fresh visuals show your business is alive and thriving!
🎥 Showcase your team, your space, your story.

🌟 Authenticity = Attention.

Google isn’t guessing anymore.
They see what you do — or don’t do.
⚡ Businesses that keep their profiles fresh get discovered by customers ready to buy.

⚠️ Those who go silent… fade into the background.

So when Google gives you the formula —

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🔑 The NEW Front Door to Your Business!

For years, your Google Business Profile (GBP) was the front door to your business. But in 2025, there’s a new doorman: AI.

💡 Google AI Mode + AI Overviews are now dominating searches — curating businesses, showcasing services, and even pulling up the Map Pack before customers click anything.

👉 Translation? If you want to be found on Google Maps & Search, you must optimize for AI first!

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The clearer AI sees your business, the more it recommends you. Keep services, attributes, and links updated.

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Post updates, photos & Q&As often. Stale profiles = invisible profiles.

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Encourage detailed reviews with service mentions & images. AI pulls these insights directly into summaries!

🌍 Why This Matters NOW

AI isn’t just reshaping search — it’s redefining discovery. Your Google Business Profile is no longer a dusty directory. It’s the fuel powering AI recommendations.

✨ Businesses that polish their profiles NOW will stay front & center.
❌ Those who don’t… risk becoming invisible.

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