Analyzed e-commerce performance using Google Analytics 4 (GA4) with the Google Merchandise Store dataset. Generated key reports to evaluate user behavior and acquisition trends, including a Report Snapshot comparing the last 30 days to the same period last year, an Acquisition Overview comparing browser performance (Chrome vs. Edge), and an Audience Behavior report analyzing Frequency & Recency for Direct Traffic. Delivered insights through detailed PDF reports to support data-driven decision-making.