Education

Through my master’s program in Merchandising and Consumer Analytics, I gained strong analytical and research skills, with a focus on applying data to solve real-world retail and consumer problems. I learned how to work with data tools like SPSS, Tableau, Power BI, and SQL to analyze consumer behavior, market trends, and merchandising performance. Courses like Data Analytics, Consumer Insight, and Social Media Analytics helped me interpret data to support business decisions, while classes in Digital Merchandising and Retail Strategies enhanced my understanding of the evolving retail landscape. As a Teaching Assistant, I also developed leadership, communication, and curriculum development skills. 

My coursework included:
Data Analytics I & II, Research Methods, Digital Retailing Analytical Tools and Insights, Digital Merchandising, Merchandising Strategies, Consumer Insight, Merchandising Analytics, Social Media Analytics, Problem of Lieu Thesis.

Teaching Assistant Roles:

• Digital Strategies and Consumer Insight

• Consumer Engagement in Digital Channel

• Consumers in a Global Market

My undergraduate degree in Textile Engineering gave me a robust foundation in textile science, engineering principles, and industry practices. I developed a deep understanding of yarn, fabric, and apparel production, from fiber to finished goods. My coursework included:

• Core Science & Engineering Skills: Mathematics, Physics, Chemistry (Organic, Inorganic), Mechanical and Electrical Engineering, Numerical Methods, and Computer Programming.

• Textile Manufacturing & Technology: Spinning, Weaving, Knitting, Fabric Structure and Design, Textile Chemistry & Coloration, Apparel Manufacturing, Technical Textiles, and Maintenance of Textile Machinery.

• Industry Application & Management: Textile Merchandising, Production Planning & Control, Quality Management, Cost & Management Accounting, and Environmental Engineering.

• Hands-On Experience: Gained practical lab experience in spinning, weaving, knitting, dyeing, fiber/yarn/fabric testing, and computer applications in manufacturing. Completed an internship and multiple industrial visits to observe real-world textile production processes.