Ahmed Nashaat: A Primer on Real Estate Email Marketing

London-based real estate blogger Ahmed Nashaat shares helpful information with countless business owners via blogs and articles. For this post, he focuses on how you can use email marketing for your real estate business.

It's important to remember that the scope of email marketing encompasses countless subjects and topics. The more people know about it, the easier it will be to create a winning campaign.

There are five main types of email marketing campaigns for people in the real estate business, according to Ahmed Nashaat.  

1. Targeted
   
   Targeted campaigns rely on a business's leads and consider demographic info, interest, and location. For example, emails may be sent by the company to potential clients according to their age, income, gender, or other more specific categories.
    

2. Cold
   
   In cold campaigns, emails are sent to leads that the company has not yet contacted. Emails here typically contain information that introduces people to the real estate business or its company. This campaign also serves as a builder of a company's brand, notes Ahmed Nashaat.
    

3. Drip
   
   Drip campaigns are largely automated and based on the behavior of the leads. Information is shared little by little via updates on listings and other real estate-related news in the community. It also serves to keep potential clients interested.
    

4. Open House
   
   Open house campaigns are invitations to open house events where potential clients can talk to agents and see the properties up close. These campaigns are followed by follow-up campaigns to make sure these potential customers are still interested.
    

5. Referral and Testimonial
   
   Even after making a sale, Ahmed Nashaat says that companies should still contact clients since the latter can still provide testimonials and feedback. This can be part of new email marketing campaigns.
   
   Which email marketing strategy do you think can help you most? Why? 

Thank you for reading.