WORK SAMPLES
&
STRATEGY

Instagram Global Stats (2024):

1. Global Active Users: 1.5 billion+ (estimated).

2. Gender Ratio:

   • USA: 43% male, 57% female.

   • Europe (average): 46% male, 54% female.

   • Asia (average): 55% male, 45% female.

3. Age Group Distribution:

   • 13-17 years: 7%

   • 18-24 years: 30%

   • 25-34 years: 31%

   • 35-44 years: 16%

   • 45-54 years: 8%

   • 55+ years: 8%

4. Top Buying Age Groups:

   • 18-34 years: This group holds the highest buying power, often purchasing fashion, jewelry, electronics, and services.

   • 35-44 years: Growing interest in home goods, fitness, and family services.

5. Popular Business Categories on Instagram:

   • Fashion & Apparel: Especially jewelry, clothing, and accessories.

   • Beauty Products: Skincare, cosmetics, personal care.

   • Health & Fitness Services: Including gyms, trainers, and wellness.

   • E-commerce: Digital services, tech products, and subscription-based businesses.

Facebook Global Stats (2024):

1. Global Active Users: 2.9 billion+ (estimated), with a more mature audience compared to Instagram.

2. Gender Ratio:

   • Global: 56% male, 44% female.

   • USA: 46% male, 54% female.

   • Europe (average): 49% male, 51% female.

   • Asia (average): 60% male, 40% female.

3. Age Group Distribution:

   • 18-24 years: 18%

   • 25-34 years: 31%

   • 35-44 years: 22%

   • 45-54 years: 16%

   • 55+ years: 13%

4. Top Buying Age Groups:

   • 25-44 years: Represents the bulk of Facebook’s purchasing power, especially in industries like real estate, automotive, and professional services.

   • 45-54 years: Highly active in making financial decisions and family-oriented purchases (e.g., vacations, home improvement).

5. Popular Business Categories on Facebook:

   • Real Estate & Property: A high-conversion niche due to mature audiences.

   • Financial Services: Banks, investment firms, and insurance.

   • B2B Services: Professional services, coaching, and consulting.

   • Health & Wellness: Products and services aimed at older demographics (e.g., healthcare, fitness equipment).

Innovative Key Points:

• Community-Driven Marketing: Facebook excels in creating customer loyalty through groups and communities. Businesses can leverage this for building long-term relationships.

• Marketplace & E-commerce: With integrated e-commerce and Marketplace, Facebook enables seamless buying experiences.

• Targeting by Life Events: Facebook’s targeting based on life events like moving, getting married, or starting a new job is a powerful tool for advertisers looking to connect with a mature audience.