Teaching

I am teaching four courses this coming semester at FIU. Please sign up for courses on the university website or the Department for Advising. If you have any specific questions about course topics, feel free to message my office, and a teaching staff member will respond as soon as possible.

Strategic Management (BUS 4211)

Semester: Fall

Offered: 2024

Credit Hours: 3
Class Duration: 90 minutes
Classroom and Time: Room 708, Main Building, Friday 4:00-5:30 PM

Course Summary:
Strategic Management (BUS 4211) is a critical, upper-level course that examines the concepts, frameworks, and processes essential for organizations to formulate, implement, and evaluate strategies. The course will explore the external and internal environments influencing business decisions and how companies align their resources to gain competitive advantages in dynamic markets. Case studies and real-world business scenarios will help students develop skills in strategic thinking, analysis, and decision-making.

Importance of the Course:
Strategic management is at the heart of any organization’s success. As businesses face increasing complexities in a globalized world, understanding how to set long-term goals, allocate resources effectively, and anticipate future challenges is crucial for maintaining a competitive edge. This course will equip students with the tools and knowledge needed to assess competitive environments, design effective strategies, and lead organizations toward sustainable growth. It also emphasizes the need for ethical considerations and corporate social responsibility in strategic decision-making.

Course Outcomes:
By the end of this course, students will be able to:

• Understand key strategic management concepts and theories.

• Analyze both external market conditions and internal organizational capabilities.

• Develop, implement, and evaluate business strategies in various organizational contexts.

• Apply critical thinking and problem-solving skills to real-world business challenges.

• Demonstrate the ability to work effectively in teams to solve strategic problems.

• Recognize the importance of ethics and sustainability in strategic decision-making.

This course is essential for students aspiring to leadership positions in business and management.

Marketing Management (BUS 527)

Semester: Fall

Offered: 2024

Credit Hours: 3
Class Duration: 90 minutes
Classroom: Room 706, Main Building
Programs: MBA and EMBA

Course Summary:
Marketing Management (BUS 527) is designed to provide students with a deep understanding of the principles and practices involved in managing the marketing function within organizations. This course covers a range of topics, including market analysis, consumer behavior, branding, pricing strategies, and integrated marketing communications. Students will explore how to create and deliver value to customers while building and sustaining long-term relationships. Through real-world case studies and hands-on projects, the course emphasizes the development of practical skills for effective marketing management.

Importance of the Course:
Marketing is a fundamental element in business success, as it connects companies with their customers. In an increasingly competitive global market, the ability to manage marketing strategies effectively is essential. This course provides students with the tools to analyze markets, understand customer needs, and develop strategies to position products and services successfully. It also emphasizes digital marketing, brand management, and the growing importance of data-driven decision-making. For MBA and EMBA students, this course is particularly valuable in honing leadership skills for strategic marketing roles in any industry.

Course Outcomes:
By the end of this course, students will be able to:

• Understand core marketing concepts and their applications in different business environments.

• Conduct market research and analysis to identify customer needs and market opportunities.

• Develop and implement effective marketing strategies, including product, pricing, promotion, and distribution plans.

• Evaluate the impact of marketing decisions on overall business performance.

• Leverage digital tools and data analytics to enhance marketing outcomes.

• Apply ethical principles in marketing practices and decision-making.

This course equips future business leaders with the marketing knowledge and skills necessary to drive organizational success in a dynamic marketplace.

Consumer Behaviour (BUS 3141)

Semester: Spring

Offered: 2025

Credit Hours: 3
Class Duration: 90 minutes
Classroom: Room 706, Main Building
Program: BBA

Course Summary:
Consumer Behaviour (BUS 3141) provides an in-depth understanding of how individuals make decisions about purchasing goods and services. The course covers the psychological, social, and cultural factors that influence consumer actions, including perception, motivation, learning, attitudes, and decision-making processes. It also explores the impact of external influences, such as social groups, culture, and marketing activities, on consumer behavior. Through case studies, discussions, and practical assignments, students will gain insights into the complexities of consumer decision-making and how marketers can design strategies that cater to consumer needs.

Importance of the Course:
Understanding consumer behavior is critical for developing effective marketing strategies. This course equips students with the ability to analyze how consumers think, feel, and act in the marketplace. Businesses that can anticipate consumer needs and preferences have a competitive advantage. With the increasing importance of customer-centric approaches in modern marketing, this course will help students learn how to align marketing efforts with consumer behavior trends, leading to improved customer satisfaction and business success.

Course Outcomes:
By the end of this course, students will:

• Understand the key concepts and theories of consumer behavior.

• Analyze the psychological and social factors that influence consumer decision-making.

• Identify how culture, social groups, and marketing activities affect consumer preferences.

• Apply consumer behavior principles to the development of marketing strategies.

• Use consumer research to better understand market segments and target audiences.

• Develop ethical and sustainable marketing practices based on consumer insights.

This course is vital for students aspiring to careers in marketing, product development, or market research, as it provides the knowledge and skills to effectively understand and influence consumer actions in a competitive marketplace.

Advertising and Sales Management (BUS 4272)

Semester: Spring

Offered: 2025

Credit Hours: 3
Class Duration: 90 minutes
Classroom: Room 706, Main Building
Programs: MBA and EMBA

Course Summary:
Advertising and Sales Management (BUS 4272) delves into the strategies and practices involved in promoting products and managing sales forces to achieve business objectives. This course covers advertising principles, media planning, branding strategies, and the use of digital platforms to engage consumers. In addition, it focuses on the dynamics of sales management, including recruiting, training, motivating, and evaluating sales teams. Case studies and practical projects will be employed to provide students with real-world insights into effective campaign management and sales operations.

Importance of the Course:
Advertising and sales are the driving forces behind revenue generation in any business. Effective advertising builds brand recognition and communicates value propositions to target audiences, while strong sales management ensures that businesses can convert interest into purchases. In today’s competitive and rapidly evolving marketplace, understanding how to craft compelling marketing messages and manage sales teams effectively is crucial. This course equips MBA and EMBA students with the knowledge to develop impactful advertising campaigns and manage sales teams for optimal performance, helping businesses thrive in both traditional and digital environments.

Course Outcomes:
By the end of this course, students will:

• Understand the core principles of advertising and sales management.

• Develop and implement effective advertising campaigns that resonate with target audiences.

• Utilize both traditional and digital media platforms for brand promotion.

• Manage and lead sales teams to achieve sales targets and business goals.

• Analyze and measure the effectiveness of advertising efforts and sales performance.

• Apply ethical considerations in advertising and sales practices.

This course prepares students for leadership roles in marketing, equipping them with the skills to drive business growth through effective advertising strategies and efficient sales management.

Integrated Marketing Communication (BUS 4276)

Semester: Spring

Offered: 2025

Credit Hours: 3
Class Duration: 90 minutes
Classroom: Room 706, Main Building
Program: BBA

Course Summary:
Integrated Marketing Communication (BUS 4276) focuses on the strategic integration of various communication tools, such as advertising, public relations, sales promotion, and digital media, to create cohesive and effective marketing campaigns. This course explores the role of communication in building brand equity, engaging consumers, and influencing purchasing decisions. Students will learn how to develop marketing messages that are consistent across multiple channels, ensuring a unified brand presence. Through case studies and practical assignments, the course emphasizes the importance of coordinating communication efforts for maximum impact.

Importance of the Course:
In today’s media-saturated environment, delivering a consistent and compelling message across multiple platforms is crucial for brand success. Integrated marketing communication (IMC) enables companies to synchronize their marketing efforts, enhancing brand visibility and message clarity. This course will equip BBA students with the skills to create and manage communication strategies that are aligned with a brand's goals and resonate with target audiences. The increasing role of digital platforms in IMC adds relevance to the course, helping students understand the modern marketing landscape and its challenges.

Course Outcomes:
By the end of this course, students will be able to:

• Understand the key concepts and tools of integrated marketing communication.

• Develop integrated marketing communication strategies that align with brand objectives.

• Coordinate and manage communication efforts across multiple media channels.

• Evaluate the effectiveness of marketing communication campaigns through performance metrics.

• Use digital media and technology effectively as part of a broader communication strategy.

• Apply ethical principles in crafting and delivering marketing messages.

This course is essential for students aspiring to careers in marketing, advertising, or brand management, as it provides the foundational skills to build successful communication strategies in a complex, multi-channel world.