SEO

MortgageAdviser.Directory is a UK-based online directory that helps consumers find reputable mortgage advisers in their local area. They approached us for assistance in improving their website’s search engine rankings and driving more targeted traffic to their website. Our goal was to help them increase their online visibility, improve their website’s user experience, and generate more leads for their mortgage advisers.

Challenge :

Mortgage Adviser. Directory faced competition from other established online directories and aggregator websites. Their website’s structure and content needed optimization to improve their rankings on search engines. 

Strategy:

We proposed a comprehensive SEO strategy to help MortgageAdviser.Directory achieve their goals, including:

Keyword Research: We conducted extensive keyword research to identify the most relevant and high-traffic keywords to target for the website. We targeted keywords that aligned with their services and products, including “mortgage adviser near me” and “mortgage broker directory.”

On-page Optimization: We optimized their website’s structure and content to make it more search engine friendly. We created a clear and organized structure that made it easier for search engines to crawl their website. We also optimized their content to include targeted keywords and meta tags.

Content Strategy: We created a content strategy that included informative and engaging blog posts that offered tips, advice, and solutions to common mortgage-related problems. We also created landing pages for specific keywords that were aligned with their target audience’s needs and interests.

Link Building: We developed a link-building strategy to increase their website’s authority and credibility. We created high-quality backlinks from authoritative websites in their industry to improve their domain authority. 

Results:

Our SEO strategy resulted in a significant improvement in MortgageAdviser.Directory’s search engine rankings, website traffic, and leads generated. Here are the results:

Increased Website Traffic: Our SEO strategy increased their website traffic by 70% in the first 6 months.

Improved Rankings: We helped MortgageAdviser.Directory achieve top 10 rankings for their target keywords, resulting in a 40% increase in organic traffic.

Improved User Experience: We optimized their website’s structure and content, resulting in a 35% increase in leads generated.

Increased Brand Visibility: Our link-building strategy resulted in increased brand visibility and exposure on high-authority websites.

Conclusion:

Our SEO strategy helped MortgageAdviser.Directory achieve significant growth in website traffic, search engine rankings, and leads generated. Our approach of combining on-page optimization, content creation, and link building proved to be successful in improving their online visibility and driving more leads to their mortgage advisers. We helped MortgageAdviser.Directory become a leading online directory for finding reputable mortgage advisers in the UK.