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"Axe Dark Temptation"
"Axe Dark Temptation"
Synopsis:
Synopsis:
In a 2008 the Advertisement "Axe Dark Temptation", which also known as "Axe Chocolate Man", aired to promote Axe's new line of hygiene products like soaps, deodorant, and sprays. The advertisement Is about a white guy who just used Axe's new product which turned him into a chocolate man. The guy continues to walk around as woman throw himself at him as he has a good time with everything he is doing. The woman all around him end up getting a piece's or melted chocolate from the guy. This is suppose to represent there new product will make you as irresistible as chocolate, since most woman like chocolate. The music is very cheerful through out the commercial to show you how much of a good time this guy is wearing the product.
ScreenShot from Axe Commercial
Sexualizing With Chocolate
Through out the commercial they use chocolate to sexualize and sell their product. In the commercial they show a woman slowly rubs the strawberry on the chocolate man lower belly skin then continues to eat the strawberry with a look in her eye fill with desire, where the woman is young and attractive. If it was placed in a real way rather than using a chocolate man it could show a little sexual romance. Another way they are sexualizing woman with chocolate in the commercial by showing a scene wear the chocolate man is on a bus and a young attractive thin woman come up and bites the chocolate man in the butt showing that he is desirable wearing the product.
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