Rice Seeds Market to Witness Unprecedented Growth in Coming Years

The Rice Seeds Market is projected to reach USD 7.62 billion by 2023, from USD 5.47 billion in 2018, at a CAGR of 6.8% during the forecast period. The market for rice seeds is driven by factors such as the increasing technological advances in rice breeding, declining prices of hybrid rice seeds, growing adoption of hybrid rice seeds in the developed and developing countries, and rising seed replacement rate for paddy across Asian countries.

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By seed size, long grain rice seeds are estimated to be most widely used in 2018. This is owing to the high rate of cultivation across various countries in North America and Asia. The limited application of short grain rice in the food industry is also aiding in driving the growth of these types of seeds. For instance, in Asian countries, Basmati and jasmine are some of the long-grain rice varieties that are exported from Asia in large quantities and have industrial importance from the perspective of rice millers in terms of price value. The major players in the market, such as Bayer and DowDuPont, focus on long rice grains, followed by medium-sized rice and short rice.

By treatment, untreated rice seeds account for a larger market size; however, treatment of seeds and their adoption has been gaining importance for field crops, such as corn, wheat, and soybean, to reduce crop loss from early pest attacks. However, the adoption of this technology for rice is still gradual across countries. Rice is mainly cultivated in Asian countries. However, farmers are reluctant to invest capital in crop inputs and prefer adopting the traditional techniques of crop protection. Due to the rising need for sustainable agriculture and integrated pest management guidelines laid by governments in Asian countries has encouraged farmers to adopt seed coating technologies. On account of these factors, this segment is projected to grow at the highest rate during the forecast period.

By hybridization technique, the three-line system has a higher market share and is adopted more often by major players for hybrid seed production in Asian countries. Very few companies such as LongPing Hi-Tech and RiceTec Inc. have been relying on the two-line system for product development. The dearth of skilled labor and requirement of a controlled environment and huge land area for system set-up are the major factors restraining the growth of the two-line system in Asian countries. The US and China are the major countries that are staying ahead of the curve and adopting the two-line system owing to the benefits associated with it.

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By region, the Asia Pacific accounted for the largest share. The region is a major consumer and producer of rice across the globe, and inadequate arable land in this region has encouraged farmers for better yield from their cultivation. Adoption of advanced technologies such as hybrid and certified seeds is also increasing in this region. Since rice cultivation in other regions of the world is comparatively low, the growth of the Asia Pacific market is projected to remain steady during the forecast period and is projected to be the fastest-growing region during the forecast period.

The market for the competitive landscape rice seeds is highly fragmented, with many players who have a global presence and strong R&D and technological capacities to meet the growing demand across the globe. New product launches and collaborations are some of the strategies which are being adopted by players in the rice seed market to penetrate new markets.