Empowerment concept maps

Purchase with purpose

‘Purchase with Purpose’ is a concept model of Indian rural entrepreneurship and social development conceived by N.K.Chaudhary, founder of The Jaipor Rug Company to revive and sustain India’s rich heritage of domestic hand weaving, producing hand knotted rugs for international markets. The purpose is to generate a financial cash flow from rich to poor to promote economic independence and creativity of village artisan weavers.

N.K.Chaudhary also created The Jaipur Rug Foundation to empower marginalised villagers (mainly women) and support economic independence of creative village artisans who would otherwise migrate to towns and cities for jobs in mechanised mass production, losing their ancestral cultural patrimony and adding to urban carbon footprints on the global commons.

The above description is available as a concept map entitled 'purchase with purpose'

The barriers to equality are deeply ingrained and complex. Overcoming them will not be easy. However, we believe that when women and girls are empowered to live to their full potential, everyone benefits exponentially. Efforts to improve the health and well-being of those most in need will become much more achievable when we put the empowerment of women and girls at the heart of sustainable development. As Melinda Gates wrote in 2014, “We will not use the complexity of resolving gender inequality as an excuse for failing to think and act more intentionally about putting women and girls at the center of what we do.”

Click here for a concept map on the empowerment of women and girls.