1. Choose a niche that you are passionate about

A niche is a specific topic or subject that provides an opportunity for a business to stand out. Niches are usually narrow enough to be specialized and provide an audience with something they can’t get anywhere else.

When you find a niche, it’s important to know how your products or services fit into that niche and how you can best serve the audience. Make sure you have a clear understanding of the needs and desires of the people in your chosen niche, because if you don’t, then you will never be able to create content for them.

2. Build your website for the niche

If you want to earn consulting income with your blog, it's essential that you also have a business website. Your blog readers are potential customers.

3. Create a compelling offer for your visitors

Think about the needs of your target audience when creating compelling offers for your website visitors,Your audience may want something more than just a sale. Maybe they want to be entertained or educated, so cater to that. For example, you might offer a free report about the topic the visitor searched for.

4. Use social media to promote your offer

• Post about your offer on Facebook.

• Pin your offer to Pinterest.

• Tweet about your offer.

• Take a photo of the offer and post on Instagram.

• Ask your network to help spread the word by email or text message, or by posting to social media themselves.

5. Track and analyze what is working and what is not

Tracking and Analytics will basically allow you to determine if your campaign is indeed working and how the marketing techniques you used are accomplishment.