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The global push-to-talk market was valued at USD 12.00 billion in 2019 and is projected to reach USD 46.75 billion by 2032, growing at a CAGR of 12.0% during the forecast period. According to Fortune Business Insights’ report titled “Push-to-Talk Market Size, Share and Forecast, 2020–2032”, North America dominated the market in 2019, holding a 37.42% share.
The market growth is largely driven by the increasing adoption of cloud-based Push-to-Talk over Cellular (PoC) solutions by large enterprises. Cloud-based PoC enables real-time and secure communication, bridging connectivity gaps and supporting features such as multimedia sharing and wireless PTT device integration. Organizations are leveraging PTT technology to benefit from portable two-way communication, enhanced safety, cost efficiency, and better call management.
Information Source:
https://www.fortunebusinessinsights.com/industry-reports/push-to-talk-market-100079
Leading Companies in the Market:
Motorola Solutions Inc. (US)
Zebra Technologies Corporation (US)
AT&T Intellectual Property (US)
Verizon Wireless (US)
Qualcomm Technologies, Inc. (US)
Harris Corporation (US)
ICOM Inc. (Japan)
Kyocera
Siyata Mobile (Canada)
ECOM Instruments GmbH (US)
RugGear (US)
Telefonaktiebolaget LM Ericsson (Sweden)
Sonim Technologies (US)
Simoco (India)
Airbus DS Communications (US)
Market Segmentation Highlights
By Component: Devices to Dominate
The market is segmented into devices, software, and services. The devices segment is expected to retain the highest market share due to rising demand for rugged PTT devices and the presence of major players such as AT&T, Bell Canada, and ESChat. These devices are increasingly embedded with advanced features, including large displays, longer battery life, and enhanced communication systems. For example, in 2019, AT&T launched a line of rugged devices that comply with 3GPP MCPTT performance standards.
By Network Type: PoC Segment Gaining Momentum
The network type is categorized into Push-to-Talk over Cellular (PoC) and Land Mobile Radio (LMR). While LMR continues to be widely used in public safety, defense, and emergency response, PoC solutions are gaining traction due to customization, cost efficiency, and ease of deployment. LMR systems remain crucial in regions such as Latin America, Middle East & Africa, and Asia-Pacific, particularly where emergency response and disaster resilience are top priorities.
Regional Insights: North America Leads
North America is projected to maintain its market leadership during the forecast period due to high penetration of PoC vendors and telecom providers such as Motorola Solutions and AT&T. The U.S. dominates the regional market, with strong adoption across industries such as public safety, government and defense, and healthcare. Companies are enhancing their offerings to meet rising demand. For example, in October 2019, Motorola Solutions expanded its video and software suite to include new WAVE PTT streaming, community engagement tools, and command center solutions for public safety.
Key Market Drivers
Real-time Communication Needs: PTT plays a critical role in public safety and industrial operations for instant team coordination.
Remote and Mobile Workforce: Increasing demand for seamless communication across vast geographic regions.
Integration with Cloud & IoT: Enhances real-time data transmission and smart device coordination.
5G Network Rollouts: Supports ultra-low latency PTT services, enabling new applications in autonomous systems and smart cities.
Recent Industry Development
March 2020 – Telefonaktiebolaget LM Ericsson acquired Genaker, a Spain-based provider of Mission-Critical PTT (MCPTT) solutions. This acquisition enhances Ericsson’s MCPTT capabilities, allowing the company to offer robust and secure communication services to mission-critical users such as first responders and emergency personnel.
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