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Digital Marketing Manager| Specialized in SEO and Google Ads Management
Digital Marketing Manager| Specialized in SEO and Google Ads Management
Hi! You can call me 'Madz' - A results-driven Marketing Expert specializing in scaling brands through SEO, Meta and Google Ads. I combine data, strategy, and continuous performance optimization to deliver consistent, high-ROI growth.
Since 2021, I’ve worked as a freelance General Marketing Specialist, gaining hands-on experience in building and optimizing Google Ads campaigns, conducting in-depth keyword research, and analyzing performance data to improve traffic, conversions, and overall ROI. I focus on turning insights into actionable strategies that drive measurable results.
I’m highly proficient in key platforms including Google Ads Editor, Looker Studio, Google Tag Manager (GTM), Google Merchant Center (GMC), and Google Analytics, along with SEO tools such as Ahrefs, SEMrush, Google Search Console (GSC), Keyword Hero, and Screaming Frog. I stay consistently updated with industry trends to ensure every strategy remains competitive and effective.
Services
Google Ads Management
Social Media Account & Paid Ads
On-Page SEO
Off-Page SEO
Technical SEO
Conversion Tracking Set up
Sample Output
Meta Ads
Meta Ads
Objective
Glass Walls - Netherlands
Improve Meta Ads lead generation performance by fixing conversion tracking, refining audience targeting, and reducing cost per lead.
Key Results
Website Leads: 29 ↑
Cost Per Lead: €11.41 ↓
Impressions: 15.1K ↑
Reach: 6.2K ↑
Campaign Efficiency: Improved through audience refinement and campaign consolidation ↑
Insights
Successfully transformed campaigns from high-spend, low-visibility performance into measurable lead generation campaigns.
Major issue identified was inaccurate conversion tracking, preventing proper optimization and performance analysis.
After implementing a new Meta Pixel through Google Tag Manager (GTM) and restructuring campaigns with tighter targeting, the account started generating qualified leads consistently at a lower acquisition cost.
Performance improved further by pausing underperforming campaigns and scaling the best-performing carousel and static creatives.
Strategy Implemented
Meta Ads account audit
New Meta Pixel implementation via GTM
Conversion tracking correction and optimization
Audience targeting refinement
Carousel and static ad creative testing
Campaign restructuring for lead generation
Ongoing performance monitoring and optimization
Google Ads
Google Ads
Objective
Objective
Moving Company - Missouri
Drive high-quality leads while maintaining an efficient cost per conversion.
Key Results
Key Results
Clicks: 3.91K ↑
Impressions: 71.9K ↑
Conversions: 267 ↑
Cost per Conversion: $37.29 ↓
Insights
Insights
Strong conversion growth trend while maintaining a controlled CPA.
Improved efficiency over time as campaigns exited the learning phase.
Increased impressions and clicks indicate better audience targeting and keyword coverage.
Strategy Implemented
Strategy Implemented
Campaign restructuring (Search + PMAX alignment)
Smart bidding optimization (Maximize Conversions / tCPA adjustments)
High-intent keyword targeting with tighter ad group themes
Continuous A/B testing of ad copy and creatives
Budget allocation toward top-performing campaigns
SEO Case Study: Weekly GSC Growth
Business: Photo & Video Booth Rental Las Vegas
Period: March 10 – 30, 2026
After implementing optimizations on page speed, meta tags, keyword density, and keyword mapping, the website showed consistent week-on-week improvement:
Clicks: 7 → 11 → 15 (+114% overall)
Impressions: 496 → 1.04K → 1.3K (+162% overall)
CTR: Stabilized at ~1.1%-1.2%
Avg. Position: 19.1 → 17.5 → 15.4 (ranking improvement)
Result: Increased visibility, improved rankings, and steady growth in organic traffic within a short optimization window.
Google Certifications
What my clients say about me.
Libby H.
"Pedro has been fantastic in managing our Google Ads. Since working with him, we've seen great results and a noticeable improvement in performance. His expertise and proactive approach have made a real difference, and we're looking forward to continuing our work together. Highly recommend!"
Pam F.
"Working with Pedro has been great! He has been very thorough and my business has grown with his support."
S. Hastey
"Pedro has been very helpful in the growth of my business. He is patient, thorough, and diligent in his work and is always looking at ways to improve our business. He is also willing to pivot when necessary and is very knowledgeable on various topics. Our team enjoys working with him & highly recommends him for any team or individual needing his expertise⭐️⭐️⭐️⭐️⭐️"
Ciara S.
"Madz was great to work with and helped me streamline my google ads across multiple businesses. Thank Madz!"
Adwords Wizard
A performance-driven digital marketing service specializing in SEO and Google Ads management. I help businesses grow through data-driven strategies focused on increasing visibility, generating qualified leads, and maximizing ROI.
Contact
Whatsapp: +63 992 753-9085
adwordswizard.madz@gmail.com
Marikina City
Metro Manila, Philppines,
1800
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