Advertising is a field of the business unlike any other. It is one of the chief divisions of any industry that ensures a brand’s relevance in the corporate setting. It is an exponentially expanding field with constant opportunities for success, especially for women. The key element for success in advertising is communication, and women are often considered to be better communicators in a social environment. If you are a woman and are unsure if you want to start your career in advertising, then here are five enticing reasons to consider that leap.
An In-demand Profession: The advertising industry is unique when it comes to its functioning as it is an integral part of any industry that sells products and services. It is an essential wheel that ensures the presence of a brand in the public’s eyes. The importance that advertising holds in the market has made it a very alluring career option. With such a fast-growing economy, advertising jobs for women are continually increasing as companies are always looking to grow their presence in online and offline spaces. Whatever form of advertising career you may choose, whether it be digital, e-commerce, or multichannel, you will be entering a flexible industry with diverse career opportunities.
Diverse Career Choice: The advertising industry offers a very unique blend of opportunities as a career. It is perhaps rare to find other industries with such a wide-ranging group of individuals under a single roof. You could work for client servicing and represent the agency to your clients to act as a sort of bridge between the two. Or you could work for Media Planning to plan, schedule, book, and purchase space for print or digital media. If you are a creatively driven individual, you could work as a copywriter whose job is to send across a message through words for press ads, dialogues, blog posts, or articles. If your interests lie in art and visual content, join the art department to craft visually appealing ads through graphic design. If you have a background in mathematics and statistics, you could become a market researcher and provide the media planners and creatives with the mathematical data to measure the effectiveness of an ad campaign. The possibilities for a career in advertising are plenty and diverse.
Creative and Collaborative Environment: As you select the right career path, you will be introduced to several like-minded and creative individuals. If you are a creative individual, you will love bouncing ideas off of your peers to achieve a common goal. Creativity is a key to success when it comes to brainstorming around peers. Women are often considered more creatively driven than men and if you can communicate your ideas effectively with your team, then you are set to be successful in this environment.
Work-Life Balance: A job in Advertising comes with many benefits and for many women, the flexible work environment allowing them to pursue their regular lifestyle is reason enough to consider a job in advertising. As the majority of the work can be done on an online platform, it allows women to enjoy a flexible work schedule. A work schedule that can be on your terms allows you to maintain time for your family, avoid burnouts and stay creatively motivated, or even pursue an education. In many cases, an advertising job places more emphasis on deadlines rather than time worked.
Opportunity to head your own business: Women today are making their mark felt in almost every field and advertising is no different. To start your own business in advertising is a huge risk. What works is determined by the right combination of relevance for the customer. With the right inspiration and guidance, you too can take the leap of faith to start your own venture. One such inspiring figure in the industry is Sajan Raj Kurup, who at the age of 30 started his own advertising firm from his dining table with 4 people. Surely it is a tough task but if you are willing and motivated nothing is impossible.
If you are a woman with great communication skills you will be a great fit in the advertising market. Advertising is about communicating ideas to your audience and peers. Whatever your interests and career options might be, if you have a creative flair and good communication skills you will surely gain a satisfying career in advertising.