How Direct Mail Companies Can Help Your Canada Post Direct Mail Campaign

Personalized physical mail is a great way to remind customers about your business. Research shows that 95% of 18-29-year-olds respond positively to receiving personal mail, with 36% saying that they look forward to checking their mailbox each day. Direct mail advertising is also an effective tool to reach consumers because 74% of Canadian consumers say they notice advertisements in direct mail and 85% of them will open the mail if it looks interesting.

To maximize your return on investment, consider the different methods of personalized mail. The US postal service has high tariffs on printed mail, which encourages mailers to use local printing. Direct mail companies in Canada often work with both local and large US direct mail firms. While you might have limited experience in Canada, these companies can still provide an affordable and effective direct mail package. And if you're looking to save some money, try sending your mail through Canada Post.

Direct mail is a very flexible marketing tool. It allows you to target your audience by geography, demographics, or even physiological groups. Direct mail works well in conjunction with other marketing campaigns, helping you to build a brand, generate short-term return, and gather important information about your consumers. So, consider direct mail when considering your next marketing strategy. This tactic is more effective than ever. If you're not sure where to start, check out our six-step guide.