Pune, India – July 23, 2025 – According to the latest market analysis by Straits Research, the global digital agriculture marketplace market size was valued at USD 14.56 billion in 2024. It is expected to expand from USD 16.45 billion in 2025 to reach a staggering USD 43.73 billion by 2033, growing at a robust compound annual growth rate (CAGR) of 13% during the forecast period (2025–2033).

The rise of digital agriculture platforms is redefining how farmers, agribusinesses, and stakeholders manage operations, optimize resources, and meet the growing global food demand. Digital agriculture marketplaces integrate cutting-edge technologies like IoT, AI, drones, VRT, GPS, and cloud computing to streamline the entire agriculture value chain—from input procurement and financial assistance to distribution and sales.

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Market Overview: Digital Transformation in Agriculture

Digital agriculture marketplace platforms are revolutionizing traditional farming by connecting growers with critical resources such as machinery, advisory services, credit, insurance, and marketplaces—all within a single digital ecosystem. These platforms simplify logistics, enhance transparency in transactions, and enable access to real-time data for informed decision-making.

During the COVID-19 pandemic, the agricultural sector, like other industries, underwent a digital shift. Lockdowns and supply chain disruptions accelerated the adoption of digital tools and platforms, offering smallholder farmers protection against economic shocks while improving farm productivity and income levels. This momentum continues to drive market growth globally.

What is the Digital Agriculture Marketplace Market?

The Digital Agriculture Marketplace Market refers to the ecosystem of online platforms, technologies, and services that digitally connect various stakeholders in the agricultural value chain—such as farmers, input suppliers, equipment providers, financial institutions, logistics providers, and buyers—to facilitate more efficient, data-driven, and transparent agricultural operations.

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Segmental Analysis

By Offering

• Hardware: Includes drones, GPS systems, yield monitors, irrigation controllers, and smart sensors. Automation is driving demand for this segment.

• Software: Encompasses AI analytics, weather forecasting, crop planning, and farm management platforms.

• Services: Covers consultancy, training, technical support, and custom advisory solutions.

By Product Type

• Perishables dominate the market, driven by demand for fresh produce like fruits, vegetables, dairy, and seafood. Proper logistics and storage remain crucial for this segment.

By Technology

• Variable Rate Technology (VRT) is expected to grow at the highest CAGR. It allows precise input application, reducing waste and improving crop yields.

By Application

• Yield Monitoring holds the largest market share. This application ensures productivity by providing real-time insights into crop performance and environmental conditions.

Key Market Players

• Deere & Company (US)

• AGCO Corporation (US)

• Trimble (US)

• Raven Industries (US)

• AgJunction (US)

• Twiga Foods Limited

• COFCO International

• WayCool Foods and Products Pvt Ltd.

• Agrofy

• Tanihub

• Eden Farm

• Kaset Thai Hitech Co. Ltd.

• Agri Marketplace

About Straits Research

Straits Research is a global market intelligence firm offering actionable insights and custom consulting for companies across industries. Our data-driven solutions help businesses seize opportunities, mitigate risks, and make informed strategic decisions.

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