To maximize earnings with Adsterra, you must track performance and run A/B tests. Every site layout, traffic source, ad format, and button text can affect your click-through rate (CTR) and cost per mille (CPM).
Use Adsterra’s built-in analytics or tools like Google Analytics and Bitly to track clicks, impressions, geo data, and engagement. Test different ad placements: banner above content, Social Bar after scroll, native ads mid-article, etc.
A/B testing helps you learn what works best for your traffic. Maybe mobile users prefer Social Bar, while desktop users click more on popunders. Try different headlines, “Read More” button styles, and even background colors.
Keep a log of changes so you know what improved performance. Optimization is not a one-time task—it’s an ongoing process that separates average earners from top publishers.