Google Ads Case Study

by Gracie C.

Google Ads Campaign for Accountanting Firm (UK)

Goal: Generate qualified leads for professional service inquiries in the UK market.

Strategy: Designed and tested multiple ad variations focused on consultation bookings and service awareness to determine which headlines and extensions drove the most engagement.

Result: Reached a 3.11% click-through rate with initial conversions during early testing.

Note: Campaign paused due to client budget adjustments, but early data indicated strong potential for scaling.

Ad Variations – Google Search Campaign

Goal: Test multiple ad versions to identify which message and layout drive stronger engagement and consultation clicks.

Strategy: Created and compared four headline and call-to-action combinations focused on professional service solutions. Each ad emphasized credibility, service range, and accessibility.

Result: Clear engagement trends emerged within the first week, guiding next-phase optimization and copy refinement.

Note: A/B testing phase demonstrated effective audience resonance for lead-generation objectives.

Keyword & Negative Keyword Optimization

Goal: Improve ad relevance and reduce wasted spend by refining keyword targeting for professional services campaigns.
Strategy:

Selected high-intent keywords focused on service-specific and location-based searches.
Added an extensive list of negative keywords to exclude competitor names and irrelevant queries.
Result: Improved CTR across test keywords (up to 13.46%) and reduced impressions on low-quality traffic.
Note: Campaign paused during optimization phase, but early indicators showed stronger engagement from refined targeting.

I recently built a test Google Ads campaign for an accounting firm business — it focused on clean ad copy, user intent alignment, and optimized scroll behavior across landing pages. Sharing it below

Google Ads Case Study – Landscaping (Search + Local Services Ads)

Client: Landscaping & Yard Services (US-Based)

Google Search Campaign Results

• 239 impressions

• 21 clicks

• 8.79% CTR

• Strong keyword engagement on:

“yard leaf cleanup”
“leaf removal service”
“yard cleaning near me”

Strategy & Optimisation Approach

Instead of “set and forget,” optimisation included:

• Search term analysis & expansion

• Negative keyword pruning

• Ad copy refinement for local intent

• Location-based targeting improvements

• Continuous performance monitoring

• Alignment between Search & LSA targeting

📞 Local Services Ads (LSA) Results

• Verified business profile

• Leads received (Phone + Message)

• Charged lead recorded

• Real customer inquiry example:

Service: Lawn mowing / maintenance
Location: Beaverton
Direct quote request

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