A digital marketing work sample could consist of various components such as a social media campaign, email marketing campaign, content marketing strategy, search engine optimization (SEO) audit, paid advertising campaign, or website design and development.

A social media campaign could include examples of social media posts, ad campaigns, and analytics reports to demonstrate the effectiveness of the campaign. An email marketing campaign could showcase email templates, open and click-through rates, and segmentation strategies.

A content marketing strategy could showcase blog posts, e-books, infographics, or videos produced as part of the strategy. An SEO audit could provide a detailed analysis of a website's search engine optimization efforts, including keyword research, site structure, and backlink analysis.

A paid advertising campaign could demonstrate the creation and management of paid ads across various platforms, such as Google Ads or social media ads. Lastly, a website design and development sample could showcase a website's layout, user experience, and functionality.

Overall, a digital marketing work sample should demonstrate the marketer's ability to plan, execute, and evaluate digital marketing strategies across various channels effectively.