Our curriculum is crafted for maximum career impact—starting with core digital marketing foundations, progressing through industry-recognized certifications (Google & HubSpot), and culminating in advanced automation skills. This structure ensures that every student, regardless of background, achieves competency in classic and modern digital marketing before mastering automation-first strategies. 

1️⃣ Foundation Track: Basic to Advanced Digital Marketing

Module 1: Introduction to Digital Marketing

• Digital marketing landscape overview

• Key channels: SEO, SEM, social media, email, content

• Understanding digital consumer behavior

Module 2: Website Building & Analytics

• Setting up websites with free/low-cost tools (WordPress, Wix, Google Sites)

• UX, UI, and mobile-first design principles

• Google Analytics setup and essentials

• Introduction to heatmaps & behavioral analytics

Module 3: Content Marketing & SEO

• Keyword research & content strategy

• On-page and off-page SEO fundamentals

• Blog writing, storytelling & brand voice

• SEO tools (Google Search Console, Ubersuggest)

Module 4: Social Media Marketing & Advertising

• Deep-dives: Instagram, LinkedIn, Facebook, YouTube strategies

• Content calendars & social scheduling

• Community engagement & influencer outreach

• Basics of paid ads: Facebook Ads, Google Ads

• Analytics and campaign optimization

Module 5: Email & Funnel Marketing

• List-building tactics

• Automation with free tools (Mailchimp, Sender, etc.)

• Funnel design: lead magnets, nurturing, CTAs

• Measuring conversion rates

Module 6: Branding & Personal Presence

• Building a strong digital footprint

• LinkedIn optimization

• Instagram Reels & YouTube Shorts content

• Crafting your personal brand narrative

2️⃣ Certification Preparation: Google & HubSpot

Module 7: Google Skill Certifications

• Preparation for Google Digital Garage

• Google Analytics Certification—exam prep & case practice

• Google Ads Fundamentals—strategy, simulation, mock tests

Module 8: HubSpot Academy Certifications

• Inbound Marketing Certification—content, lead nurturing, analytics

• Email Marketing Certification—sequencing, segmentation, performance

• Social Media Certification—organic + paid, copywriting, content management

Deliverables:

• Practice tests & live review sessions

• Certification guidance and application support

• Official certification upon successful exam completion

3️⃣ Advanced Track: Automation-First Digital Marketing

Module 9: Introduction to Marketing Automation

• ROI of automation for freelancers & agencies

• Strategy: When and what to automate

• Overview of zero-cost automation tools

Module 10: Building Automated Workflows

• Hands-on with Zapier, Make (Integromat), n8n

• Workflow design: trigger, action, filter, multi-app

• Automating data collection, reporting, and notifications

Module 11: AI-Powered Outreach & Engagement

• Using ChatGPT and AI for content, customer support, and lead gen

• Automated social posting, DMs, and follow-ups

• CRM setup & automation using free platforms

Module 12: Advanced Lead Generation & Funnel Automation

• Automated lead capture from social, web, and forms

• Integrating automation with email marketing & WhatsApp

• Sequence design for nurturing and sales conversion

Module 13: Real-World Portfolio Projects

• Automated client onboarding system

• Full-funnel setup for a live business

• Case studies: From zero to 10 clients using automation

• Building & showcasing your personal digital marketing automation portfolio

✨ Key Features & Support

• Live training & Q&A: Weekly interactive sessions for every module

• Templates & SOPs: Ready-to-use workflows and campaign blueprints

• Community Access: Lifetime peer group, accountability, expert mentorship

• Certification Guidance: Personalized support for exam preparation

• Project Reviews: Direct feedback on all automation and digital marketing projects

🛤️ Learning Path Flow

• Start: Core Digital Marketing Modules

• Earn: Google & HubSpot Certifications

• Advance: Deep-Dive Automation Modules

• Apply: Real-World Projects & Portfolio

This integrated curriculum ensures a complete transformation—from a digital marketing beginner to an automation-savvy professional with industry credentials and a job-ready portfolio. Ideal for students, freelancers, and entrepreneurs aiming for modern, high-paying roles or scalable businesses.