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Business Collaboration as a Tool
Business collaboration is when two or more companies work together as a strategy or tool to achieve goals they couldn’t reach alone. It helps them share resources, ideas, and strengths.
Adidas x Kanye West (YEEZY) – Brought cultural influence and boosted sales massively.
Finance
Before launching a new Adidas sneaker, the finance team calculates how much it costs to produce, how much to sell it for, and what profit it can bring.
Adidas uses financial systems like SAP ERP to keep track of sales,and profits across different countries. Marketing focuses on how Adidas promotes its products,and connects with customers.
Marketing
Adidas uses both traditional marketing TV ads, sponsorships and digital marketing social media, influencer collaborations
Campaigns like “Impossible is Nothing” inspire customers and strengthen brand loyalty.
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