United States Undergarment (Intimate Apparel) Market was valued at USD 30 Billion in 2022 and is projected to reach USD 45 Billion by 2030, growing at a CAGR of 5.5% from 2024 to 2030.
The US Undergarment (Intimate Apparel) Market has seen significant growth in recent years, driven by changing consumer preferences, technological innovations, and the increasing demand for comfort and inclusivity. Undergarments, once considered basic clothing items, have evolved into essential fashion pieces that cater to a wide range of needs. This evolution is influenced by various factors such as the rise of e-commerce, greater awareness around body positivity, and shifting societal norms.
One of the key drivers of the US undergarment market is the demand for products that combine both functionality and style. Consumers are now more inclined to purchase intimate apparel that offers comfort without compromising on design. Materials like cotton, spandex, and nylon are being combined with advanced technologies to create garments that offer breathability, moisture-wicking properties, and elasticity. Moreover, innovations in shaping and sizing have made intimate apparel more inclusive for various body types, further fueling its popularity across different demographics.
Industries are also placing a significant emphasis on sustainability within the undergarment (intimate apparel) market. The environmental impact of textile production has led to increased demand for eco-friendly fabrics such as organic cotton, bamboo, and recycled materials. Many companies in the market are adopting sustainable practices to meet the growing consumer demand for ethical and environmentally responsible products. The shift towards sustainability is not only driven by consumer preferences but also by regulations and industry standards encouraging greener production methods.
Retailers and brands have also adapted to the online shopping boom. With the rise of e-commerce platforms, consumers can now easily browse and purchase undergarments from the comfort of their homes. This convenience has made it essential for companies to enhance their online presence, providing detailed product descriptions, virtual fitting tools, and easy return policies to cater to the growing number of online shoppers.
Moreover, the growing requirement for intimate apparel from industries like healthcare and hospitality is influencing the US market. For example, healthcare providers are increasingly using specialized undergarments for patients in medical settings, which are designed for comfort and hygiene. In hospitality, hotels and resorts are offering premium undergarment options to enhance their guests' experience, further pushing demand in these sectors.
The undergarment (intimate apparel) market in the US is also seeing a trend towards customization. Consumers are looking for more personalized products that fit their individual needs, whether it’s custom sizing or unique design features. This trend has led to the rise of brands offering tailor-made options, allowing individuals to create undergarments that cater specifically to their preferences and comfort.
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L Brands
Hanes Brands
Berkshire Hathaway (Fruit of Loom)
Triumph International
Wacoal
Marks & Spencer
Fast Retailing
PVH
Cosmo Lady
American Eagle (Aerie)
Gunze
Jockey International
Page Industries Ltd.
Embrygroup
Huijie (Maniform Lingerie)
Aimer
Your Sun
Lise Charmel
Rupa & Co. Limited
Debenhams
Wolf Lingerie
Hanky Panky
Tinsino
VIP Clothing Ltd.
Shin Young Wacoal Inc
Nam Yeong Vivien
BYC Co. Ltd
Good People
Ssangbangwool
M Corset
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Undergarment (Intimate Apparel) Market
Bras
Shapewear
Panties
Leggings
Socks and Hosiery
Other Intimate Apparel
Cotton
Spandex
Nylon
Polyester
Silk
Other Materials
Women
Men
Unisex
Online Retailers
Department Stores
Specialty Stores
Supermarkets and Hypermarkets
Brand Boutiques
Other Retail Formats
Economy
Mid-Range
Premium
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Undergarment (Intimate Apparel) Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Undergarment (Intimate Apparel) Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Undergarment (Intimate Apparel) Market, By Type
6. US Undergarment (Intimate Apparel) Market, By Application
7. US Undergarment (Intimate Apparel) Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Undergarment (Intimate Apparel) Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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