About
Adel Adili 

Professional Summary

I am a visionary, multi-disciplinary Creative Director with more than 20 years of experience blending the timeless fundamentals of classical fine arts with advanced CGI, product engineering, and brand design. My expertise spans directing projects from a simple hand-drawn sketch to photorealistic execution across cinematic sci-fi environments, web ecosystems, industrial set design, and luxury fashion accessories. Whether leading a multidisciplinary team or delivering high-quality results as an independent creator, I manage full-cycle project execution from concept to final delivery, optimizing workflows, budget allocations, and team assembly for maximum efficiency.

Design Philosophy

Industrial Futurism: Merging functional industrial and medical mechanics with the visionary sci-fi design language of Syd Mead. I specialize in concept-to-creation mastery, guiding a project seamlessly from a rough sketch to a high-precision final product.

Professional Experience

Founder & Creative Director at MCA Timber Ltd, UK

April 2025 to Present

I manage end-to-end design direction for bespoke luxury products and fashion accessories, including jewelry, hats, shoes, and belts, transforming them from initial sketch to production-ready assets. I design full brand platforms and web ecosystems using WordPress and Elementor. In our research and development department, I developed a proprietary "HCA" workflow that seamlessly integrates traditional art with generative AI cloud pipelines. Additionally, I create high-fidelity interactive 3D animations and historical documentaries for corporate and academic clients.

Senior Art Director and 3D Environment/Product Specialist at Mihira Al, USA

2023 to 2025

I led character ideation, structural layout, and cinematic concept art for movie-scale sci-fi worlds. During this time, I pioneered cutting-edge 3D-to-AI rendering pipelines to transform 2D and 3D concepts into photorealistic AI final outputs. I also focused on industrial hard-surface styling, designing futuristic GPU and graphics card enclosures that perfectly balanced engineering constraints with premium aesthetics.

Senior Industrial 3D & Graphic Designer for Industrial & Medical Design

Freelance and Consultancy, 2022 to 2023

I executed high-precision simulation and environmental layouts for medical equipment and industrial assets tailored for manufacturing and molding. My daily responsibilities included 3D data cleanup, retopology, and engineering-accurate optimization.

Co-Founder and Creative / Art Director of Environment, Layout & Matte at Makuta VFX, India

2010 to 2022

For the major cinematic productions Baahubali 1 & 2, I served as the Creative and Art Director for all 3D Kingdom layouts, design, buildings, and palaces. I acted as the VFX Supervisor and Creative Layout Lead for the feature film RRR in 2022. I also spearheaded digital set reconstructions, award-winning visual storytelling, framing, and lighting utilizing Photoshop and Maya.

Education & Fine Arts Background

My educational foundation lies in classical training, holding a Bachelor's degree in Handicrafts from the Faculty of Art at Pardis Isfahan. Prior to my university studies, I earned a Fine Arts Diploma in Painting from the Isfahan Fine Art School.

Selected Cinematic Credits & Featured Projects

My portfolio includes serving as the Creative /Art Director and 3D Layout Lead for RRR in 2022. I was the Creative and Art Director for the 3D Kingdom layouts, buildings, and palaces across Baahubali 1 & 2. I also worked as the Lead 3D, Layout, and Animation specialist for Eega in 2012.

My featured industrial and automotive work includes the Mercedes-Benz SLK Convertible, which involved full automotive hard-surface modeling, texturing, and photorealistic rendering with expert command over reflection lines and surface topology. My unreleased and in-production work features Varanasi, directed by S.S. Rajamouli, where I handled the 3D layout and environment design of the Kingdom. I also developed the live 3D set presentation design and graphic presentation for Ferrari F1.