When selecting an address verification (AVS) solution, it is important to define essential requirements. This will help businesses avoid costly errors and mistakes that can result in lost revenue and a poor customer experience. Businesses should consider validation accuracy rates, international address verification capabilities and coverage to ensure they get the most out of their AVS.
Choosing the right AVS solution is critical to an ecommerce business’s success. A reliable solution will allow for a range of customization options, including address formatting, correction and standardization. This can help to improve data analysis and reduce errors in the system.
An Address Verification can check the validity of an address by comparing it to a database. It can also verify if the street name, building number, city, state and ZIP code are accurate. This can be a crucial step in fraud prevention for Card Not Present transactions, such as online or point-of-sale Mail Order/Telephone Order (MOTO) payments.
In addition to checking the accuracy of an address, a good AVS solution will keep its data up to date. This will prevent the need for refunds or re-shipments because of invalid or non-deliverable addresses. It will also prevent erroneous data from being used in marketing and site planning campaigns.
An AVS API can also verify that an address is valid in real-time by comparing it to a database of verified addresses provided by third party providers. This can save time and money for both businesses and customers by avoiding unnecessary returns or undelivered items.