User experience (UX) design is the practice of creating products that are easy, efficient, relevant and all-around pleasant to use. It incorporates market research, product development, and design to create seamless experiences that users will want to engage with and return to again and again.
Often confused with user interface (UI) design, UX encompasses the entire process of using a physical or digital product. From the layout of a supermarket shelf to the flow of your online checkout, user experience is present everywhere we go.
In UX design, the first step in designing a digital product is to determine what users are trying to accomplish with it. To do this, designers employ a number of methodologies to understand users' behaviors and challenges through tools such as surveys, interviews, focus groups and user acceptance testing.
As a result of this understanding, UX designers will then design prototypes and wireframes that reflect possible solutions to those challenges. For example, for the Address Line 2 field commonly found on eCommerce checkout forms and all other online form fields that require address information, there are a number of different ways that you can simplify this input field. These examples range from changing the label, which is usually 'State / Province / Region' to simply 'City Name' and allowing a text area that allows alphanumeric characters and spaces of various lengths. These changes eliminate the need for multiple dropdown lists based on country and reduce the cognitive load of navigating the UX of entering an address.