The Google Address Validation API is a great way to improve your data quality and prevent data entry errors. It uses geolocation to identify the physical location of an address.
Although Google's address validation tool has its merits, it also has its drawbacks. For one, it may not be the best source of accurate data.
Another drawback is that it does not standardize addresses. If you do not have a specific internal unit number for your address, it will not be able to tell you if the address is valid or not.
Also, the API does not know if the returned address is deliverable. This could have negative impacts on your business. In the event that it is not, you would not want to send your customer a box of supplies they cannot use.
Another limitation is the lack of any sort of "resolution" time. Usually, the initial response time is about an hour. But this does not include weekends or holidays.
However, the API does offer an option to verify large batches at once. A small team of dedicated workers might be able to get the job done.
Google Maps, meanwhile, is a strong suit for Google. When a user types in an address, the results are plotted on a map. Using this data, it is possible to perform other useful functions.
Using this API, you can perform a wide range of other useful tasks, including finding the closest place to visit a particular business, determining the mailing address for a package, and even locating a store's location on the ground.