Process/FAQs

1. RESEARCH

     Understanding your Company's DNA (Competitor Logos, Company Values, Unique Selling Point).

 2. IDEATION

     Creating the main idea (Word Mapping, Client Conversations).

  3. CONCEPT DEVELOPMENT

     How we can show that idea visually (Sketching, Iconography study, Typography Testing, Picking a logo category and style).

  4. CONCEPT REFINEMENT

    Detailing our main idea (Getting client feedback, Picking our direction, Revising Concept and Finalizing our visuals).

  5. CONCEPT PRESENTATION

    Present our final concept for approval (Developing a case study Presentation).

  6. EXECUTION

     Logo Applications and Usage Guidelines (Creating a library of various file formats and sizes).

  7. LOGO EXPANSION

    Thinking beyond the Logo and looking at the larger branding picture.

I hope that this gives you a better understanding of what to expect when you choose to work with Additive. We pride ourselves on creating great outcomes through strategic focus and a collaborative approach, building our process to make sure your voice is heard at every phase along the way. 

1. VECTOR FILES: Vесtоr files аrе mоѕt commonly used wіth graphic dеѕіgnеrѕ. Mоѕt соmmоnlу wіth thе software from Adobe Illuѕtrаtоr, which ѕресіаlіzеѕ in vесtоr work. Yоur logo аnd аll оthеr brаndіng іtеmѕ should bе designed in vector fоrmаtѕ. Given thаt a vесtоr file іѕ very flexible with resizing, branding elements lіkе уоur logo саn bе rеѕсаlеd to fit ѕuрроrtѕ of аnу ѕіzе without losing іmаgе ԛuаlіtу. A vector-based image (usually .AI or .EPS) can be infinitely scaled without loss of quality or pixelation.

2. SOURCE FILES: A source file is the “master file” for whatever you’re working with. The original, layered design file allows you to make future edits to the design. And its typography, color and size can be easily changed. They are under a separate layers of design. The designer, have used to create your designs. The more well-known files include Adobe’s Illustrator, Photoshop, InDesign and CorelDRAW. As a graphic designer, they offer to buyer source file like as AI, EPS, SVG, PDF, PSD, JPG and PNG files)

     Separate layers that can be edited, resized, color changed, moved, font changes and so on.

• AI : Vector file, only accessible/editable in Adobe Illustrator.

• EPS : Vector file, ideal for printing on various formats.

• INDD: Vector file, ability to handle multiple pages Ideal for design layouts.

• SVG : Adding vector graphics to the web, printing format.

• PDF : Good for printing. File retains all original elements.

• PSD : Layered image file, only accessible/editable in Adobe

• JPG : Ideal for images/photography. Used when a small size is needed. Photoshop.

• PNG : Ideal for designs with transparent backgrounds.

3. REVISIONS: Revisions are the option to reject a delivery from a seller and allow them more time to include any changes needed on their delivered work. Revisions are an optional feature for sellers to offer. 

4. GRIDS: A grid is a system of lines that organize the layout and content of a design. Grids create alignment, order, and consistency for the user experience. Grids can be of different types, such as baseline, column, modular, or responsive, depending on the purpose and the medium of the design. 

5. COLOR MODES: There are Two Color modes; CMYK and RGB....The CMYK acronym stands for Cyan, Magenta, Yellow, and Key: those are the colours used in the printing process. A printing press uses dots of ink to make up the image from these four colours while RGB stands for “Red Green Blue”. It is an additive color model that reproduces a broad array of colors by combining different intensities of red, green, and blue light. It is used Digitally.

6. MOCKUPS: A mockup is a static representation of a product, showing users and stakeholders how it may look and be used. It contains elements such as the typography, logos, images, color schemes, and navigation visuals that will make up the final design and user experience.

7.  COLOR PALETTE: A color palette is a combination of colors used by Logo designers when designing a logo. 

8. JPEGS/PNGS: JPEGS are Pictures with no transparent background. JPEG stands for Joint Photographic Experts Group while PNG is the Opposite of JPEG is a Photo with a Transparent Background. PNG stands for Portable Network Graphics.

9. LOGO CONCEPT: These are different variations of a particular Project Design which a client can choose from.