JOSH RAZZI SHOT IT

Brainstorming Process

The Design was requested to be simple and attractive design, demanding to see two major concepts in the design; the 'J' and 'R' initials and also camera elements inputed in the design. So after much brainstorming, we came up with the idea of merging the J and R initials with a camera lens and a shutter button.

Logo Design Process + Strategy

COLOR PALETTE INSPIRATION

From the request of the client, the design was expected to be attractive and using two shades of red, we got exactly that. The color used indicates attractiveness and heightened emotions which tells what the brand is all about- "PICTURES carry alot of EMOTIONS".