E-commerce Website Accessibility Guide

Essentially, web accessibility demands that content should be presented in a manner that makes the most sense to tackle common accessibility issues. Website owners also need to consider writing alt text for images, providing transcripts for both audio and video content, low-contrast text and graphics, and more.

Why Is Web Accessibility Important In Online Stores?

Statistics show that more than 1 billion people all over the world and almost 57 million Americans have certain forms of disabilities, and over half of them are experiencing severe disabilities. While they are not the same, all disabilities demand certain modifications so that everyone can use the Internet freely and shop from e-commerce stores.

Aside from meeting the regulations and addressing e-commerce website accessibility for people with disabilities, an optimized e-commerce website will prevent driving away visitors and is likely to improve (otherwise lost) revenue. The user experience on accessible websites is cleaner and much better for everyone, addressing all challenges and meeting all accessibility standards.

All of these people use assistive technologies like screen readers, screen magnifiers, text-to-speech systems, special browsers, and more. In the next part, we will break down all of these categories and their limitations, as well as the actions needed to address them.

Common Shopper Limitations And The Best Solutions For Ecommerce Website Accessibility

We all know that web accessibility is a form of optimizing your website to comply with regulations and also address user challenges. The best way to do it is by understanding the various shopper limitations and modifying your e-commerce website according to them.

• Visually impaired and blind shoppers
  
  Believe it or not, more than 1 billion people around the world suffer from some form of vision impairment. To align and make your website accessible for visually impaired and blind shoppers, your store design needs to accommodate the technologies they use to access web content.
  
  Screen readers are one of the most popular software solutions that shoppers with visual impairments use. A screen reader is a software that allows them to read the web content clearly, either with the help of a Braille display or a sound synthesizer.
  
  To address web accessibility, you should ensure that your website design is compatible with the latest version of the popular browsers, but also align it to specific browsers like MozBraille, EMACSPEAK, and pwWebSpeak that are used by this group of people. Lastly, focus on avoiding any high-contrast color schemes (with no flashy objects) and make your e-commerce business store as simple and as minimalistic as possible.

• Colorblind shoppers
  
  Color blindness is another form of impairment that affects e-commerce website accessibility. Addressing these changes in your web design to help users with disabilities like these is simple.
  
  The first step you should make is to ensure that the colors you use are at the opposite ends of the color wheel, preventing any confusion among people with color blindness.
  
  Next, make sure that your buttons also have color contrast and add some texture, shapes, or other cues in them to ensure that you have an accessible e-commerce website.

• Users who are deaf or hard of hearing
  
  More than 466 million people have some example of hearing loss. All of these can be your customers, which is why you should make your business sites accessible to this specific group.
  
  If you are wondering what some of the challenges faced by customers with hearing impairments are, they are generally related to difficulties in reading text because they are used to sign language as their first language.
  
  So, one solution would be to create sign language videos for every part of your website. Even though it might take some time, people with visual impairments will appreciate your company and navigate through your sites easily. Another quick solution is to add captions to your videos.

• Elderly shoppers
  
  We all know that elderly people love shopping and are an appreciated group of customers for most e-commerce business owners. Estimates show that 7% of the global internet audience is people aged 65 and above. To address web accessibility compliance, you should optimize your online shop and fix some of the things that prevent users from freely navigating through it.
  
  One of the biggest challenges these people have is related to their weak motor skills, which prevents them from interacting with some page elements. As a solution, you should meet the ADA accessibility standards by designing your web pages in a way that elements like form fields are not too close to each other. Also, make sure that every page can be navigated through with the use of the keyboard only.
  
  Also, most of the elderly have short-term and episodic memory declines. To address this with a solution, you can offer them frequent alerts and reminders, such as an alert that they have products in the shopping cart or website elements showing the latest products they visited.

• Users living in developing countries and regions
  
  Last is the category of people that are living in developing countries and regions. We all know that the Internet is not a privilege and more people have a screen, mouse, and keyboard than ever before. Still, the only problem that persists is a fast and stable internet connection.
  
  If we couple this with the fact that many sites use JavaScript-powered web applications, the page loading speed and overall user experience might drop for users with unstable Internet connections. The easy fix is to use tools like a Content Delivery Network (CDN) for your company sites, which can help you reduce the latency for visitors located away from your business’ server location.
  
  Other solutions include creating a cache for page elements that don’t change more often (the footer and navigation bar are examples) or creating a lightweight version of your online store which can be accessed by these users.
  
  Now that you know all of the vulnerable customer groups out there and the guidelines to helping each of them navigate through your site in a better way, let’s move to some of the simple steps that you can make to address ADA compliance for all of your website’s elements.

There is also another approach to addressing accessibility for each customer with disabilities. You can use tools like the following:

• ACTF aDesigner, which is a digital disability simulator that lets you ensure that your website’s elements are accessed by visually impaired customers

• Pingdom, which is one of the digital tools that address all the slow internet connection issues and does speed tests of your online store

All of these tools are essential and can help you see who can access your sites. They are a great way to ensure that you are meeting all of the compliance requirements.

Final Words

In the end, accessibility is of big importance nowadays. Making your site accessible for all of the vulnerable categories of customers is important, and following the WCAG guidelines can help you set an example in your industry and attract more users. Now is a great time to start doing this and directly attract people who search for accessible online stores.

For more information on accessibility for e-commerce websites, get in touch with us today!