people

Adam Craig

I am an Associate Professor and Carol Martin Gatton Fellow in the Department of Marketing and Supply Chain in the Gatton College of Business at the University of Kentucky and have a joint appointment in UK's Psychology department. Before joining UK as a faculty member, I was an Assistant Professor at the University of South Florida. I received a PhD from University of South Carolina's Moore School of Business. I have dual bachelors degrees in Psychology and Integrated Strategic Communications that lead to my interests in consumer behavior.

Gatton College of Business Profile

Marisabel Romero-Lopez, University of Tennessee

Wenjing Li, Stephen F Austin University

Research Interests: Consumer Behavior, Pricing

Alex Ziegler, Wichita State University

Research Interests: Interpersonal Emotions, Negative Affect