Google my Business Profile Page.
Google my Business Profile Page.
Digital search is the norm. Even if you operate a traditional physical and mortar store, your clients and prospects are likely to be online. And that is often where people will begin their search for your business, products, or services.
Google is the ultimate search referrer, whether you're looking for offline traffic or online traffic. A Google My Business account guarantees that your business is discovered when someone searches for it on Google Search or Google Maps. Once they do, your listing notifies searchers of the location, directions and contact details for your business location, regardless of whether you have an online or physical address.
Google My Business profiles can help with local SEO. Therefore, when someone conducts a search for you, you will appear on page one—not page two or worse.
Even if you already have a website, a Google business account assures that your business appears at the top of search results. Additionally, accounts get access to analytics, which enables you to optimise your paid and organic advertising campaigns.
Leave no doubt in your consumers' minds regarding critical information about your firm. Alternatively, you may leave them to Yelp, TripAdvisor, and other third-party review sites over which you have no authority. Ascertain that when someone conducts a search for your firm, they obtain accurate information directly from the source.
Your Google My Company listing provides crucial information such as contact information, business hours, and more. You may utilise updates to notify customers that your services have been extended, temporarily closed, or completely reopened (an especially useful feature during emergency situations like COVID-19). Google business accounts benefit from excellent local SEO, which means that the information you give will rank higher than that of other websites.
Misinformation can result in negative customer experiences and opportunities lost. Consider the disappointment a consumer experiences when they visit your business only to discover that it is closed. Alternatively, you may be open, but a prospective customer picked a rival due to their uncertainty.
A Google My Business profile establishes your business's legitimacy. Do you require proof? Customers visiting firms with a Google My Business listing are 70% more likely to do so.
Another study found that firms with full Google listings are twice as likely to acquire client trust.
When it comes to purchasing, trust is critical. The more certain a buyer is, the more likely they are to make a purchase. Google's credibility is enough to persuade customers to be 38 percent more inclined to visit your business and 29 percent more likely to make a purchase.
Google My Business evaluations also contribute to the development of trust. According to research conducted by Think With Google, 88% of customers trust internet reviews as much as personal recommendations.