List Of Common Acupuncture Website Mistakes

There are a number of acupuncture marketing plans that you can put in place right now that will have immediate results. But it’s also important to be thinking long-term and developing an acupuncture marketing strategy that will bring in new customers on autopilot going forward.

A Website is very essential in today’s progressive world, specially for acupuncturists. It needs acupuncture websites to survive in an onslaught of aggressive competition. Website makes transmission simple between a client and your practice. The need for building a website has lined the way for the appearance and the view of website designing and development. An operative web designing and development plan lead to the design of an impressive website.

We have compiled a list of the common website mistakes with supportive guidance on how to stay away from them.

Using Other People’s Content

Purchasing ongoing articles or other content to keep your website fresh may sound like a good idea, but it doesn’t help reinforce your message. Other people’s content typically doesn’t speak to your specific audience. By writing your own blog posts, articles, and insights, your potential clients will get to learn about you and your service. You’ll also reap the benefit of improving your SEO, as you will naturally write about topics that are of interest to your target audience.

Using Confusing Fonts

You have a very limited amount of time to get your point across to site visitors. Don’t make them work hard. AT ALL. People will abandon a website very quickly if they are frustrated by any part of it, including difficulty reading or seeing the writing.

We know a lot of advisors have little to no experience in design elements. It can be hard to choose the right fonts, colors, and look of your site. We put together a design guide for non-designers that can help.

Not Mobile-Friendly

Mobile accounts for approximately half of the web traffic worldwide. This is no longer an option, your website MUST be mobile-friendly. In fact, if it’s not, Google will penalize you in the search engine rankings. Many website providers get this, but it’s always a good idea to test your site on multiple devices. Google even has a tool to help you determine if a web page is mobile-friendly– just enter the page URL and run the test.

Non-Responsive Design.

It is rare today to see a website that is not mobile-friendly, but it still happens. If users can’t easily navigate and view a website on their mobile device, it severely reduces the target audience. A few users will be persistent and struggle to find what they need, but those users are rare.

Too Much or Too Little Information.

You don’t want to overwhelm your customers or leave them with even more questions than before visiting your website. Try to avoid cascades of images and text. Instead, offer balanced amounts of up-to-date informative text and visual content that corresponds to your business goals.

Template Instead Of Custom Design.

Template design is not a bad way to start or if you have a limited budget. A skilled web developer may work miracles even when using templates, but the result may not create a unique impression when compared with a clever custom-built website. It is usually better to aim for a tailored design, even if it’s a simple eCommerce website. Your acupuncture service may grow fast and outgrow the limited features available in the template.