Your Partner in Primary Care

We are a group of Healthcare Clinicians and Non-Clinicians, working to help Practice solve some their People and Culture challenges. We are experts in Organisational Culture, Behaviour Design, Leadership Development and Communications (internal and external).


Founder and Managing Partner Richard House is a Behavior Design, Organisational Culture and Leadership expert. Most recently Richard has been trained by Prof BJ Fogg at Stanford University through his Behavior Design and Habit Coaching Programmes and Dr Sarah McKay at the Sydney Neuroscience Academy Neuroscience and Neurobiology Bootcamps. Over the past 5 years, Rcichard has worked specifically across Primary Care as part of NHS England Improvement Team, Covid Rapid Response Teams and independently into PCN’s, Practices and Federations. Richard has worked across a wealth of organisations including John Lewis, the NHS and a number of Fortune 500 and FTSE 100 companies.

Co-Founder and Managing Partner Michelle House is a Digital Media, Education and Communications expert. Most recently Michelle was Head of Internal Communications at Gousto, before returning to her passion, helping public sector organisations with their communications approach and population education. Michelle has a degree in Psychology, a Masters in Human Resource Management and 25 years experience in the People and communications field having worked for JP Morgan, RNLI, Nationwide, PWC and the NHS.

We work with a range of associates depending on the project.

This includes GPs, Practice Managers, Psychologists and HR Experts.