Project Overview & The Challenge

Recently, I was engaged by a prominent USA-based E-commerce brand that was facing a catastrophic post-launch crisis. Following an extensive frontend redesign and website rebranding initiative, their organic visibility completely collapsed overnight. The storefront was architecturally beautiful and visually flawless, yet it suffered from a devastating, hidden technical failure that resulted in zero organic traffic, zero keyword rankings, and an absolute halt in sales conversions.

The client grew increasingly frustrated because standard automated SEO scanners and basic audit tools consistently failed to pinpoint the underlying root causes. Recognizing the need for deep technical expertise, she required a specialist to perform a forensic-level investigation into the website's complete backend infrastructure and database configuration.

My primary challenge was to reverse-engineer the crawl blocks, diagnose why Googlebot was systematically failing to crawl, discover, and index critical product collections, and isolate the hidden performance bottlenecks that were driving mobile loading times beyond acceptable thresholds. This project demanded a meticulous breakdown of complex server-side errors to restore the client’s digital livelihood and rebuild her search engine trust.

The Outcome & Deliverables 

The final audit report was not just a list of problems but a strategic business blueprint. I provided a color-coded, priority-based action plan that enabled the client’s development team to implement fixes without guesswork. 

The client was highly impressed by the granularity of the data and the transparency of the roadmap. This audit completely shifted the client's perspective on technical SEO; she now views it as the engine of her store's growth rather than a background task.

Tools Used & Expertise: 

◼ Diagnostic Tools: Google Search Console, Screaming Frog SEO Spider, PageSpeed Insights, Moz Pro, and Semrush.

◼ Outcome Focus: The roadmap specifically targeted reducing bounce rates, improving crawl budget efficiency, and setting the stage for a sustainable increase in organic revenue.

WordPress Design & Speed Optimization – USA Brand

Service: Custom WordPress Development & Speed Fixes

Result:
✅ 3.5x Faster Page Loading Time 

✅ 40% Increase in Conversion Rates

✅ Core Web Vitals Passed (Google PageSpeed Insights: 90+).

Designed a high-converting, modern WordPress store optimized with Elementor. Eliminated technical speed bottlenecks to ensure a flawless mobile user experience and clean SEO-friendly architecture. 

Full-Stack SEO & Organic Growth – E-commerce UK

Service: Technical SEO Audit & Complete Organic Strategy

Result:
✅ 150% Growth in Organic Search Traffic 

✅ Top 3 Rankings for High-Intent Keywords

✅ Bounce Rate Reduced by 37% via Better UX

Executed an end-to-end SEO strategy. Resolved critical indexing errors via Google Search Console, performed comprehensive keyword mapping, and optimized site structure to scale organic revenue.

E-commerce Keyword Strategy – Canada Store  

Service: E-commerce Keyword Research & Funnel Tracking  

Result:
✅ 180% Increase in Organic Impressions 

✅ Top 5 Rankings for Competitive Product Keywords 

✅ Google Analytics 4 (GA4) Custom Funnel Configured

Identified high-intent, low-difficulty commercial keywords for a Canadian E-commerce Website. Mapped out user search behavior and configured advanced GA4 tracking to optimize the purchase funnel and minimize cart abandonment. 

Local SEO & Maps Optimization – European Brand  

Service: Local Citation & Google Business Profile Optimization  

Result:
✅ 300% Growth in Local Map Pack Visibility 

✅ 52% Increase in Direct Phone Calls & Directions 

✅ 100% Core Web Vitals Passed for Local Landing Page 

Optimizing a local service provider's Google Business Profile for the European market. Built authoritative local citations, cleaned up inconsistent NAP data, and executed a geo-targeted on-page strategy to dominate local map search results.