Abstract: The Art of Design is a Netflix original documentary series highlighting artists in the field of design. It was released on Netflix on February 10, 2017.[2][3] The series was created by former Wired editor-in-chief Scott Dadich.[4]

The first season profiled illustrator Christoph Niemann, Nike shoe designer Tinker Hatfield, stage designer Es Devlin, architect Bjarke Ingels, automotive designer Ralph Gilles, graphic designer Paula Scher, photographer Platon, and interior designer Ilse Crawford.[5]


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These episodes also do feel tailored to their subjects, not just because this is another slate of different directors pursuing their own ends. The opening credits sequences are different for each designer, and certain episodes trade in different doc flourishes to help complement the person at its center. Sometimes this means an illustrated diversion that underlines a specific spark of imagination. In a few different episodes, we see the subject superimposed multiple times in the same frame, seemingly cloned to move around and occupy different literal corners of their office all at the same time.

Costume design veteran and 12-time Spike Lee collaborator Ruth Carter is known for her exceptional ability to tell stories through fashion, as evidenced by her Oscar-winning Afrofuturistic costume design for the film Black Panther. From breaking down a script and pulling out visual storytelling elements such as color palettes, to fabricating the one-off garments to meet the specific needs of each actor, Carter takes us behind the scenes of her design process for an oft-overlooked element of creative filmmaking. 


As the founder and principal designer at the independent toy company Heroes Will Rise, industrial designer Cas Holman creates products designed to spearhead imagination and invention through play. From her design workshop in Rhode Island, where she teaches industrial design at the Rhode Island School of Design, Holman breaks down how she finds opportunities for new products, creates sketches to iterate through her ideas, and ultimately, convert those ideas into three-dimensional objects such as the Rigamajig, a construction play set designed to spark invention

Having made a name for himself as the Head of Design for Instagram and leading digital products for Nike, Ian Spalter has single-handedly helped shape the current fabric of our modern digital culture. In fact, 1 in 7 people on the planet is using a product that Spalter created or at one point oversaw. Between crafting digital experiences inspired by real-world physics, to the creation of the iconic Instagram logo, Spalter takes us behind the scenes of modern digital product design and just how much consideration goes into crafting the perfect user experience.

Design fans, get excited. Over two years after the documentary series Abstract: The Art of Design first premiered on Netflix, the streaming service has revealed that a second season will air this fall.

The series follows the style of the original Abstract: The Art of Design, which comprised eight episodes dedicated to architect Bjarke Ingels, set designer Es Devlin, interior designer Ilse Crawford, graphic designer Paula Scher, automobile designer Ralph Gilles, Nike shoe designer Tinker Hatfield, illustrator Christoph Niemann and photographer Platon.

Bio-architect Oxman works at the intersection of design and biology, and heads the Mediated Matter Group, one of the best-known departments at MIT Media Lab. Hoefler is the founder of New York's Hoefler Type Foundry, and created the Macintosh computer fonts and the Gotham type used for Barack Obama's 2008 presidential campaign.

Carter won the 2019 Academy Award for Best Costume Design for the outfits she created for blockbuster movie Blank Panther, including an intricate collar and crown created using 3D printing. Spalter is the former head of design at image-sharing app Instagram, and behind its logo and design.

This season of Netflix's docuseries, Abstract: The Art of Design promises to shed light on a ton of designers whose disciplines include typography, costuming, sustainable architecture, and technology, among others. It's certainly a departure from Netflix's usual fare but a welcome one for the art community. And while there's no news on whether Abstract will return for Season 3, it's likely too soon for any renewal news. After all, Season 1 premiered in February 2017, so even if Abstract does return for more seasons, it likely won't be until 2021, if they're following the same production schedule.

Dr. Oxman is an Israeli-American designer and tenured M.I.T. Media Lab professor known for her 2015 TED Talk, which has over 2 million views. It's not just that she designed a mask for Bjrk and received the 2018 Cooper Hewitt Interaction Design award, but she's dedicated to creating sustainable designs. According to the New York Times, Dr. Oxman coined the term material ecology, which marries functional design with sustainable materials. "We treat design more like a gardening practice," she told the Times.

If Carter looks familiar, it's because she gave a rousing speech at the 2019 Oscars, where she won Best Costume Design for her work on Black Panther. "Marvel may have created the first black superhero, but through costume design, we turned him into an African king," she said in her acceptance speech, per the Hollywood Reporter. "It's been my life's honor to create costumes."

Holman is a toy designer who founded the company Heroes Will Rise, per her website. "These materials [in Holman's toys] are manipulable parts and pieces which inspire constructive play, imaginative forms, and cooperative interactions between people," her bio reads. "Abstract in their identity, these tool/toys inspire children and adults to imagine the origin and story of the toy as well as how to use it."

Although the two men had a falling out in early 2014, per Fast Company, Gotham is still arguably their crowning achievement. According to the New York Times, Hoefler founded Hoefler Type Foundry in 1989, and Frere-Jones joined the company ten years later. The company's name was changed to Hoefler & Frere-Jones in 2004, the article reported. Today, it simply goes by Hoefler & Co, which boasts fonts like Didot, Whitney, and Mercury (which was designed for the men's magazine Esquire). The Carters used Hoefler's font, Ringside, on the cover of their joint album, Everything Is Love.

As I teach my UX students habit loops and the impact of their designs at scale, I forewarn the knowledge to impact human behaviour is a great responsibility especially when millions of people are using your website or app.

Startups drive growth at all costs with well designed acquisition and retention loops that trap you in a little simulator similar to a slot machine. We just haven't quite think in depth the dark side of increased app usage on the quality of our lives and on society.

Criticism is part of the process. The ability to prototype the work and releasing it is going to get easier over time just like how Spalter compares product designers with comedians rewriting jokes after every set.

Even when Instagram is a mature product, the design is still being pushed for improvement. Can a funny joke get even funnier? Unlikely. However, jokes and designs have to change to fit with changing consumer preferences, in the world of digital products, that change is happening fast from a tools, trends and skills perspective.

Spalter has a toaster that says "a bit more". The inclusion of the button is contextually spot on because most of us have been in a situation where we need to toast our bread "a bit more". It makes me wonder if the 'less is more' wisdom is still prevalent for designers or contextually helpful shortcuts, while less elegant, should be included for the benefit of the user. When is 'a bit more' enough?

One of the things I wish there was more focus for this episode on was on designing across cultures. The episode had Instagram design team members in San Francisco briefly mentioning how the product is used differently in the U.S. vs Japan. There is a missed opportunity to dive deeper into how does user behaviour associate with the culture differences and what does the data say for a global app like Instagram.

Overall, the episode gave a good overview of this emerging field of designing for screens (a.k.a. interaction design) and is worth the watch if you are trying to understand the value of design in your organisation. I recommend all my UX students to give it a watch.

Olafur Eliasson - the Icelandic-Danish artist known for his large scale immersive installations. He has used light, architecture, ecology, and digital design to challenge the assumptions many of us make about design and perception.

This is my favorite art movie series Abstract - season 1 episode 1 about an illustrator named Christoph Niemann. The movie is 47 minutes long and the 2 page worksheet follows along with the movie in order just to keep kids engaged and paying attention. This resource also includes a short powerpoint with only 7 slides, photographs of Niemann's work. In my high school art classroom I use the powerpoint before the video and I facilitate a short discussion about his work and we share thoughts about illustration and how many of his drawings are abstractions since he focuses a lot on abstraction in the video.

Other figures featured in the eight-episode first season of the series include the illustrator Christoph Neimann, architect Bjarke Ingels, stage designer Es Devlin, photographer Platon, automobile designer Ralph Gilles, interior designer Ilse Crawford and shoe designer Tinker Hatfield. Watch the series here.

On Wednesday, September 25, the series returns to the streamer for a second season and with a whole host of new episodes featuring the likes of Ruth E. Carter, the Academy Award-winning costume designer for Black Panther; Neri Oxman, an internationally famous environmental designer and artist; art world darling Olafur Eliasson, among others. ff782bc1db

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